In winter, skiing is becoming one of the most popular outdoor sports. The data shows that since November 2023, the business of major ski resorts has exploded, and the national ski orders have skyrocketed by 800%, and more and more young people have fallen in love with skiing.
Burning money and "going up" Young people are fascinated when they enter the pit.
On the night of the thirtieth day of the Chinese New Year's Eve, Ran Jun posted a set of beautiful photos of the snow resort in the circle of friends, opening the first board of the New Year of the Dragon with speed and passion.
As a beginner, Ran Jun has only skated a few times, but he is already deeply hooked on the sport. From the initial back-edge push to the ability to change blades, he is excited every time he learns a new move. "I will even lie in bed at night and think about the skills that need to be paid attention to in each movement, and the occasional flash of inspiration will make people feel the urge to go to the snow resort immediately. Ran Jun said.
Skiing is an addictive sport. "As you fly freely through the snow and ice, you can listen to the cold wind whistling past your ears and stirring up layers of snow and mist around you, as if the whole world is quiet. This kind of full-body emptying and strong sense of stimulation fascinates many young people, and has not yet bought snowboards and bindings, Ran Jun has invested more than 5,000 yuan, "just getting started, first bought snowsuits, snowshoes, helmets, inner protective gear, quick-drying clothes, gloves, masks, etc., snowboards and bindings are ready to buy in summer, and it is cheaper to buy them in the opposite season." ”
It seems to be a relaxed and enjoyable sport, but there is also a certain risk factor, and the quality of ski equipment is directly related to the personal safety of players. Therefore, whether it is online or in real life, many bloggers and netizens have said that it is more secure to buy ski equipment or first-line brands. It is understood that most players will focus on snowboards, snowshoes, and bindings when choosing to buy equipment, and it can be said that these three pieces of equipment will occupy more than half of their budget.
If you want to stick to the hobby of skiing for a long time, you really can't be sloppy in the equipment, ski equipment and protective gear are the most basic guarantee of safety, our friends together will choose those trustworthy first-line brands, although expensive is a little expensive, but safety is the first thing to consider. Ski enthusiast Wang Yonghui said.
The higher the difficulty, the higher the equipment requirements.
For those who only go skiing once in a while and take skiing as a pastime to relax, except for basic equipment such as close-fitting goggles, quick-drying clothes, snow socks, and masks, the rest of the equipment can be rented at the ski resort. And for those young people who frequent skiing as a hobby or even a career pursuit, a neat set of ski equipment is essential.
There are still a lot of doorways for ski equipment, inside and out, from head to toe, the most basic equipment costs six or seven thousand yuan for a set, and tens of thousands of yuan for high-end players' equipment is also common. "Senior ski enthusiast Miao Yu bought a new set of equipment this year, ski equipment plus protective gear and clothes inside and outside cost a total of more than 14,000 yuan," the most expensive is the ski equipment, the general point of the snowboard may need two or three thousand, the expensive one is not capped, and the cheapest one is also **100 yuan. ”
Skiing is a challenging sport, and anyone who loves skiing should have experienced the pride and excitement of growing from beginner to advanced. As the level of players increases and the difficulty of the track increases, the requirements for ski equipment will become higher and higher.
According to the data of Jingdong and **, the minimum price of first-line brand Burton snowboards is about 3,000 yuan, the binding** ranges from 1,500 yuan to 6,000 yuan, and the cheapest snowshoes are also about 2,000 yuan; Atomic's skis** range from 3,000 to 8,000 yuan, and snowshoes** range from 1,000 to 4,000 yuan; There is a large gap between ski clothes, but most of them are more than 1,000 yuan per set, and those of 2,000 to 4,000 yuan are also more common; Oakley goggles** are also above $1,000 and under $2,000.
Many novice players will choose the most moderate or even relatively cheap equipment at the beginning, but the life of the equipment will expire after playing for a year or two, and the average quality equipment cannot meet the needs of players to do some difficult actions. Ski instructor Xiao Yu suggested that if the economic conditions allow, you can choose "one-step" equipment.
The "big economy" behind skiing
Despite the large spends on gear, this is not the only expense for players. Behind skiing is a complete business chain, covering all aspects of players' clothing, food, housing and transportation.
First of all, a ski resort ticket is essential. At present, the single ticket Meituan** of Longshan International Ski Resort in our city is between 140 yuan and 210 yuan, and the fee varies slightly according to the duration, holidays and weekends; Xinglong Mountain Ski Resort**ticket** is between 105 yuan and 168 yuan; Lanzhou New Area Ice and Snow Athlete Training Center 68 yuan to 108 yuan. Secondly, beginners also need the assistance and guidance of a coach. Some ski trainers have a base of between $150 and $200 per hour, and there are also personal trainers from $200 to $500. At the same time, since large ski resorts are generally located far away from urban areas, there are also places such as cafeterias, shops, rest areas, and parking lots to increase the income of ski resorts. Many players are more enthusiastic about night skiing, and there are not a few who charter the venue at night, which also provides impetus for the development of the nearby hotel and homestay industry.
Ski enthusiast Wang Yonghui introduced that in winter, many southern players will go to the northern ski resort to enjoy it. The arrival of a large number of players has driven the development of local ice and snow tourism and added new momentum to the local winter cultural tourism industry.
Lanzhou**Shequan**Reporter Tan Anli Trainee Reporter Wu Haoran (Photo provided by the interviewee).