[**Xi'an**].
Xi reporter Li Yechen Have you noticed that the "bag" in the hands of young people has changed?
In Xiaozhai, from time to time, you can see young people walking by with paper bags full of design;Under the city wall of Suzaku Gate, young people often pose for beautiful photos, but the most eye-catching thing is a redesigned milk tea bag ...... at handAs long as you walk on the streets of Xi'an, you can often see young people chasing trends carrying all kinds of eye-catching "new bags". They are not necessarily luxurious, but they are certainly "novelty". Many netizens jokingly call such a "bag" a "conspicuous bag".
The term "conspicuous bag" was originally used to ridicule people who like to be in the limelight. But on the Internet, "conspicuous bag" has become a compliment, used to describe people or things that are interesting, cute, and good at creating a joyful atmosphere. At present, there are two kinds of "conspicuous bags" sought after by young people, one is launched by merchants, and customers come to the store to pick up or buy, and the other is that young people redesign milk tea bags and shopping bags after consumption, and transform their own "conspicuous bags".
The co-branded and limited "conspicuous bags" are selling well.
On December 14, the reporter saw in a restaurant in Xiaozhai SEG International Shopping Center that three "conspicuous bags" of different colors were placed in the middle of the store. The clerk told reporters: "This bright-colored paper bag is very popular, and an average of about 30 can be distributed every day. On Dianping and Xiaohongshu apps, there are dozens of notes about the "conspicuous bag" of this restaurant.
In addition, Xi'an Heshenghui, Yupinxuan and other businesses have also launched their own "conspicuous bags" this year. In the China Trade Plaza, there are also shopkeepers selling "conspicuous bags" printed with the word "Xi'an".
I'm willing to spend for the 'conspicuous bag'. Xing Zerui, a "post-00" girl who went to college in Xi'an, told reporters: "'Conspicuous bags' have the attributes of co-branded and limited models, which can only be obtained in stores, which gives the paper bag a commemorative significance." Maybe one day, when I see this bag again, I will remember the joy of that whole day. ”
The generation born between 1995 and 2009 is known as "Generation Z", and they are born seamlessly connected with the online information age, and are greatly influenced by digital information technology, instant messaging devices, smartphone products, etc. In 2022, the Research Group on Deepening the Supply-side Structural Reform in the Field of Cultural Consumption at the Communication University of China in Beijing released the "Analysis and Thinking on the Consumption Behavior of Generation Z", which pointed out that for "Generation Z", the significance of consumption representation and the happiness gained by consumption are higher than the functional utility of consumer goods themselves. The popularity of "conspicuous bags" is a direct manifestation of this consumption concept.
Young people are keen to creatively transform milk tea bags.
In some film and television works, it is common to see scenes of colleagues comparing expensive fashion bags. And now many young people are "showing off" in the circle of friends, but it is a relatively low, very unique milk tea bag after transformation. Some netizens ridiculed: "Milk tea bags cured my 'bag anxiety'". Why does a paper bag that is not expensive play such a big role?
Lai Yang, a member of the Expert Committee of the China Chamber of Commerce, believes that the consumption concept of young people in today's era is changing, and they pay more attention to environmental protection and the promotion of their own personality while paying attention to fashion. This also reflects the new stage of young people's transition from simply buying goods to consumer experience and cultural sharing.
Young people's love for milk tea bags has also given birth to related "business classics". *, there are shops that specialize in transforming paper bags, and customers can mail paper bags to merchants for transformation, depending on the accessories, ** between 25 yuan and 40 yuan. In addition, the store will also directly sell modified paper bags, for example, a certain tea and online game co-branded paper bag is priced at 52 yuan.
Among the various "conspicuous bags", young people especially like co-branded and limited milk tea bags. On second-hand commodity platforms, there are many merchants who sell co-branded milk tea bags. The reporter saw a lot of related advertisements on the Xianyu app, such as "Nai Xue Pink Tanabata Limited Paper Bag 8 Yuan for Two" and "Overlord Chaji Tomb Robbery Notes Co-branded Paper Bag for 5 Yuan for One" ......The ** of the milk tea bag is catching up with the milk tea itself.
Regarding the phenomenon of young people chasing milk tea bags, a financial commentator pointed out that this phenomenon has the risk of overconsumption. Hoarding milk tea bags may lead young people to blindly pursue collecting and owning items, resulting in unnecessary consumption. On the one hand, young people should be encouraged to pursue individuality and creativity, and on the other hand, rational consumption should be promoted.
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