In order to better unite the forces of the society to participate in social welfare, the ByteDance public welfare platform recently officially launched the "Public Welfare Cohesion Plan" (hereinafter referred to as the "Plan"). The "plan" supports the planning and screening of public welfare projects, the matching of public welfare organizations, and a variety of customized product functions, such as customized public welfare certificates, love return gifts, love messages, etc., which can diversify to meet the needs of high-fan creators to "do public welfare on Douyin".
According to the data, more than 50,000 content creators have participated in public welfare undertakings on Douyin. They actively create public welfare content and promote public welfare theme activities through short ** and live broadcasts. Among them, there are many high-fan creators who hope to participate more deeply in public welfare and inspire a wider range of goodwill with practical actions. The launch of the "Public Welfare Cohesion Program" will meet such needs of users.
In the "plan", for high-quality creators who have launched a special public welfare plan, the ByteDance public welfare platform will support project planning and matching with public welfare organizations according to the creators' interest in issues and participation in the project, and help public welfare organizations support the launch of creators' public welfare special projects. After the relevant public welfare projects are launched, creators can disseminate and raise funds through content creation, and public welfare organizations are responsible for project implementation, follow-up and feedback. In addition, the ByteDance public welfare platform will also provide customized product function support for public welfare projects, as well as high-quality content traffic support for creators, and motivate creators to continue to participate through platform or institutional honors. At present, the "plan" is open for registration, and creators can participate in registration through the entrance of ByteDance Public Welfare*** bottom bar.
The relevant person in charge of ByteDance's public welfare platform said that in the future, the "Public Welfare Cohesion Plan" will continue to improve its operation strategy and product functions; I also look forward to more outstanding creators joining in, gathering a little bit of goodwill, and helping more beautiful happens.