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A sign of the maturity of an industry is the emergence of the industry boss, and the industry boss often occupies more than 50% of the market share and has the absolute right to speak and price. However, in the mature two-wheeled electric vehicle industry, such a market monopoly pattern is basically impossible, and the possibility of the future is not large. Why?
Two-wheeled electric vehicles are non-high-tech products, there is no too high technical threshold, as long as the production qualification of electric bicycles and motorcycles can be produced, and the wind of imitation and plagiarism in the industry is very strong. After a good product is on the market, it will inevitably be copied by other companies. A labor-intensive industry with a low threshold, even after a short period of market leadership, there will be newer forces later. At the same time, the low threshold also makes the status of the industry boss unstable, and latecomers are easy to "turn the tables against the wind"!
It is not excluded that there are some die-hard fans of brands in the first and second networks of the electric vehicle industry, even if the brand goes bankrupt. But in most cases, dealers will change their brands at any time in order to ensure their own interests. In the electric vehicle industry, there are many businesses that change one brand a year! It originally seemed to be a very solid business moat, but it is not so strong in the electric vehicle industry! Yadea can poach Emma's customers, and Emma can poach Tailing's customers. In short, it is impossible to form a true unification of channels.
Judging from the data of a research institution, the highest brand loyalty of electric vehicles is Maverick, Nine, Luyuan and other brands, while Yadea, Emma, and Tailing are not at the top. This also means that when users buy a second electric car, there is a high probability that they will not buy the previous brand! Without a stable customer base, the company's market share will continue to change, as long as your publicity is not in place, user discounts are not in place, you may miss a part of the market!
Therefore, in order to achieve a market share of more than 50%, it is necessary to raise the moat of electric vehicle technology, and at the same time expand the channel, but also stabilize the channel, and the most important thing is to continue to meet the needs of users! At present, Yadea's market share is 27%, Emma's is 24%, and Tailing's is 20%, which is far from reaching the bottom of the market monopoly, and this pattern will continue for a long time! Guys, what do you think about this? Welcome to leave a message!