Cars
A new chapter of Huawei's smart selection: revealing the "Xiangjie" and "Aojie" brands.
With the continuous development of science and technology, the automotive industry is also innovating, and the integration of intelligent technology and automobile manufacturing has ushered in a new milestone. Recently, it was revealed that Huawei is about to launch two new brands, named "Xiangjie" and "Aojie". The birth of these two brands means that Huawei has officially set foot in the deeper level of automobile manufacturing and further challenged the luxury car market.
The first appearance of the "Xiangjie" brand.
Hand in hand with BAIC Zhixuan.
One of the focal points of the news is the "Xiangjie" brand, a model cooperation brand jointly built with BAIC Zhixuan. Behind this cooperation is Huawei's deep thinking and layout in the field of intelligent vehicles. The first "Xiangjie" model will be a mid-to-large sedan, which is scheduled to be unveiled before the Beijing Auto Show in April, showcasing the perfect combination of Huawei's intelligent technology and vehicle design.
Spy photos of the model**.
On January 31, the spy photos of the Hongmeng Zhixing model jointly developed by Huawei and BAIC ** gave people a preliminary understanding of the "enjoyment world". Judging from the spy photos, this car is very much like a coupe model, with a low overall shape and a lower center of gravity. The front of the car is flat, and the front face has a unique shape, which has the unique taste of a sports car. Unlike the cool exterior, the interior of the car has an apricot-colored interior, showing a more calm side. The simple interior design and a small number of physical buttons make it more technological.
The positioning is higher than the world of questions and the world of wisdom.
At the S7 press conference in November 2023, Huawei's senior management disclosed the progress of the smart car model. It is clear that the positioning of the two brands of "Xiangjie" and "Aojie" will be higher than the previously launched Wenjie and Zhijie, which is an attempt by Hongmeng Zhixing to explore the ultra-high-end luxury field. Analyst Ming-Chi Kuo has said that the model built in cooperation with JAC is expected to be priced at the million-level level, demonstrating Huawei's ambition in the field of smart cars.
Get a glimpse into the future of "Enjoyment".
The launch of the "Xiangjie" brand means that Huawei has officially entered the luxury car market. The new brand's models will be the pinnacle of Huawei's intelligent technology and automotive manufacturing. As can be seen from the spy photos, this car not only has a unique appearance, but also repairs both inside and outside, showing Huawei's intentions and innovation in smart car design.
The story of the "Proud World" brand.
Collaboration with JAC.
In addition to the in-depth cooperation with BAIC Zhixuan, Huawei has also reached a cooperation with JAC Motors to launch the "Aojie" brand. Although the details of the "Aojie" brand have not yet been disclosed, the name has been confirmed, which has opened up more expectations for this cooperation among consumers.
Attempts in the field of high-end luxury.
Similar to the "Xiangjie" brand, the positioning of "Aojie" will also be higher than the previously launched products. This marks Huawei's active attempt in the high-end luxury field, and through cooperation with JAC, it is committed to creating more luxurious and intelligent automotive products.
Spark consumer curiosity.
Although the specific details of the "Aojie" brand have not yet been revealed, its cooperation with JAC is enough to arouse the curiosity of consumers. What kind of surprise this cooperation will bring to consumers, and whether it can set off a new trend in the luxury car market, has become a hot topic in the automotive industry.
The future outlook of the smart car model.
The values of high-end positioning.
The high-end positioning of Huawei's smart car model is not only reflected in the pricing of products, but also in the values of the automotive industry. Through the launch of the "Xiangjie" and "Aojie" brands, Huawei has demonstrated its pursuit of ultra-high-end luxury, which is a subversive attempt at the traditional automobile manufacturing industry.
Signs of a transfer of a trademark with a business meeting.
In this process, Huawei has demonstrated its determination to accelerate the smart car project. Not only transferred the "Stelato" trademark to Beijing New Energy Automobile Company, but also held a meeting with the leading supplier of BAIC Smart Car Project in Beijing. These signs indicate that the "Enjoyment" project is moving forward at a rapid pace, sparking speculation that it could be released alongside the P70 series at the end of March.
A new level of integration of intelligent technology and automobiles.
Through in-depth cooperation with BAIC Zhixuan and JAC, Huawei has not only demonstrated its strength in automobile manufacturing, but also taken a solid step on the road of integrating intelligent technology and automobiles. The future of smart cars has arrived, and Huawei is a leader in this future.
Summary. The launch of the "Xiangjie" and "Aojie" brands marks Huawei's further cultivation in the field of smart cars. Through its cooperation with BAIC Zhixuan and JAC, Huawei has demonstrated its exploration and ambition in the high-end luxury sector. The spy photos of Hongmeng Zhixing models give people a preliminary understanding of the "Xiangjie" brand, and the in-depth cooperation with JAC Motors has brought more expectations for the "Aojie" brand. The high-end positioning and acceleration of Huawei's smart car model will bring more expectations and surprises to the future smart car market. In this era of convergence of technology and automobiles, Huawei has shown us a new future of intelligent mobility.