The most direct manifestation of word-of-mouth is user recommendation, which uses people as the main communication medium, and realizes word-of-mouth with the help of the characteristics of "Chinese people believe in expert opinions more". Word-of-mouth traffic is the most premium of all traffic, with conversion rates often as high as 60%. In today's era when people are node-based and everyone has a microphone, everyone can become the opinion leader of the group to which they belong, concepts such as KOL and KOC are prevalent, and socialization has become the main battlefield of word-of-mouth expansion, so Weibo, WeChat, Xiaohongshu, Toutiao, Zhihu and other social positions have become battlegrounds.
In word-of-mouth communication, through the topic, a tipping point can be created and a wide spread effect can be formed; By sharing your brand story with users, you can increase user engagement and build relationships. With a simple and easy-to-operate reward mechanism, it can motivate old users to share and re-consume.
Word-of-mouth marketing is also a common way to attract new users, and it can reach users in a variety of forms, including promotions**, H5 event pages, article advertorials, **, etc., and has advantages in terms of conversions that other channels do not have.
Network marketing promotion