Original title: There is a simple expectation hidden in the hot box office.
The film market during the Spring Festival holiday is particularly prosperous, not only with outstanding box office data, but also with a good reputation. According to preliminary statistics, the national movie box office during the Spring Festival holiday in 2024 will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion, all of which set a new record in the same period.
Every year, the Spring Festival stalls are booming, and this year's battle is quite intense. The rich genre of films meets the viewing needs of different audiences, and many people have a prominent feeling: films such as "Hot and Hot" and "Article 20" focus on realistic themes, which are very down-to-earth, making people feel happy, warm and positive, and can arouse widespread empathy and resonance.
There may be many factors that determine the box office of a movie, but the power to reach people's hearts is increasingly becoming an important competitiveness. "Hot and Hot" tells us that success is not to gain the applause of others, but to achieve self-breakthrough and become a better self; "Article 20" does not dryly explain the legal provisions, but uses the narrative style of "laughter with tears, sadness and love" to arouse the audience's thinking about fairness and justice, and deepen the rational cognition of responding to lawlessness with law and countering injustice with justice; "Flying Life 2" is a story about dreams, perseverance and self-transcendence; "Bear Infested" is a family movie ...... suitable for children **When Chinese New Year movies no longer only pursue a short smile, but expect the audience to think after walking out of the theater, and even make changes in their lives, it can also be regarded as a kind of progress in the development of the film industry.
The hot box office report card not only allows us to see China's strong film consumption potential, but also projects the expectations of individuals for their dreams and the society's expectations for fairness and justice. "Be brave to be yourself and win once in your own way", "Make people laugh with tears, but they are optimistic in tears", "After reading "Article 20", I feel that I can explain "Article 20" to others", "Being a good person should not pay a price, but still be brave and be a good person". These works, which are based on the people and things around them, use comedy to open realistic stories, and silently convey and accumulate positive energy. Persistence and dreams, fairness and justice have always been rooted in the depths of everyone's heart, and the value concept of upward and good, and the power of the rule of law to promote social progress should be more vigorously demonstrated in film and television works.
Spring Festival movies are not just entertainment works, they are also related to people's lives and connected to the hearts of the audience. Cinema is an art and a business, but at the end of the day, it's all about sincerity. Those works that are carefully polished, the audience will not miss them. History and reality are both rich mines for discovering and excavating good themes, and their works can be applauded and popular if they not only hold the awe of artistic creation, but also take care of the psychological expectations of the audience. (Zhou Lei).
*:Hubei**.