Foreword:
In today's flood of self-proliferation, traffic seems to have become king. How to attract people's attention and how to create controversial topics seems to have become the standard pursued by modern **.
Today, CCTV finally made a move, spicy comments on the current situation of "new yellow news", which is intended to correct the direction of modern times.
The wildfires in Guizhou were "covered" by Qin Lang's winter vacation homework
Recently, a very unfortunate event occurred. The occurrence of wildfires in Guizhou has gradually expanded, which has seriously affected the forest environment in Guizhou.
However, today, when the ** is so developed, we only learned about it a few days after the incident. So is the reason that the network information is not circulating, or is it caused by it?
Just when we were addicted to eating melons on the Internet, the matter of the forest fires in Guizhou did not get a good spread. At this time, let's take a look at what ** is doing?
is not wantonly reporting on the incident of Qin Lang's primary school students losing their homework, or reporting on the incident of Fu Yuanhui being cheated in a taxi. Although this kind of news is also social news, it is still obvious which is more important.
Compared with the ** of the Guizhou wildfires, there are only a few mainstream ** reports that we can see on the Internet. As for the two events just mentioned, they continue to occupy the top pages of the news list.
Especially the incident of Qin Lang's primary school students staying in Paris during the winter vacation, some ** even followed it for many days, and what puzzled us is that this account is still an official account.
At the same time that many self-** and official accounts have published articles one after another, Qin Lang's primary school students who lost their homework and were picked up by bloggers in Paris directly appeared on the page of news reports and appeared on the hot list of the self** network.
And about this matter, it's not that the blogger made a mistake in filming this **, but after she finished filming the **, others** regarded it as a hot spot and kept touting it, so that this incident continued to ferment, and as a result, the existence value of this matter has been seriously lost.
CCTV News Spicy Commentary"New Yellow Journalism"
And for the fermentation of this matter, CCTV finally took action. A broadcast about the "New Yellow News" was published.
It was pointed out in the news that now the excessive attention to traffic, ignoring the value of the event itself, and disseminating eye-catching topics excessively, without going deep into the event, has seriously exceeded the significance of the news itself.
Moreover, blindly paying attention to his hot spots for some news, but not paying attention to the truth of the incident, is also a major misunderstanding of contemporary news communication.
Regarding Qin Lang's classmate losing his winter vacation homework, is it real, or is it fabricated by the blogger for the sake of traffic? specifically does not pursue the facts, but only focuses on his traffic popularity, which has violated the original intention of **. In addition to this, the incident itself should not have attracted so much attention.
After CCTV released this **, we all became curious about the term "new yellow news" in **. What does this mean?
It turns out that "new yellow journalism" refers to worthless news, **exaggerated propaganda for him, plus exaggerated words and excessive headlines and**accompanying text. However, when you turn on the news, what you see is only fictional and exaggerated topics, and the real content is not as written in the headline, which is the "new yellow journalism".
The state of the media today.
And now, in order to pursue hot spots, they like to add a slightly exaggerated theme when writing news, with a prominent ** for attracting people's attention.
However, when we actually opened it, we found that the content of the article and the title did not seem to match, and there was an exaggerated meaning.
And in addition, some news also have misleading headlines, just to guide people to click on the news, and when we click on it, we find that the factual content of the news is not the case.
For example, in the first half of the year, there were giant pandas in Qingdao, which was super hot, plus a giant panda in the mountains and forests. This series of headlines quickly earned everyone's attention, and soon the news rushed to the hot search list.
However, after everyone followed the trend and filmed related **, according to the investigation of relevant personnel, it was found that this news was false news, and there was no related giant panda in Qingdao.
But this news has dominated the hot list for a long time, and it has earned everyone's attention.
During the high incidence of influenza A while ago, there were rumors on the Internet that osltamivir is a life-saving drug and a panacea.
As soon as the news spread, it triggered a rush to buy. Whether you have a cold, a normal person, or a person with a flu condition, go to the pharmacy first to buy oseltamivir at home in case of emergency.
However, is oseltamivir really a special drug? After being praised by himself, he has reached the point of deification.
With the fermentation of **, the official website has taken action, allowing relevant doctors to come forward to popularize the effect of oseltamivir, saying that it is an antiviral drug, but it cannot be eaten casually.
If it is diagnosed with influenza A, taking this kind of medicine has a relatively large effect, while there is no need to take such medicine for general colds, but it is harmful to the body.
So why is the news that oseltamivir is a special drug spread on the Internet, it is because in the eyes of some people, the spread of influenza A has become a label for traffic.
If you catch this hot spot, you will be able to add some traffic to your account. However, they never thought that this would cause a certain amount of social panic and cause a series of turmoil in the pharmaceutical industry.
Similarly, during the epidemic, it was constantly rumored on the Internet that Lianhua Qingwen Capsule was a special drug, and with the reporting and spread of their respective **, it once caused the situation of pharmacies being out of stock.
It also caused a lot of ** in the society, and in the end, it was Academician Zhong Nanshan who came forward to clarify, which finally calmed down a little.
As a result, the speed at which information travels on the Internet is well known. How to use the power of ** benignly is what we should learn.
In the current era of self-popularity, it should not only be regarded as a tool to make money, but should have a certain social responsibility.
Especially high-traffic bloggers, they should not just use their accounts as a tool for monetization, but should take on social responsibilities and spread some positive things.
Some bad **, just focus on traffic. Some *** even made up extremely false news headlines when publishing articles.
For example, on some ***, words such as "Zhang Jie passed away" will pop up, wanting to attract people's attention, but doing so without a bottom line. This kind of article is really pulling down the level of the entire self-leading industry.
Assume social responsibility.
In the current prevalence of the Internet, a large number of people have been achieved, enabling them to realize the leap of class and the transformation of identity.
However, on such a big platform as the Internet, if you only define yourself as a blogger who makes money, this road will never go far.
There are many large-scale bloggers with more than 10 million fans on the Internet, so you should pay strict attention to your words and deeds at this time, and don't do something to guide you.
As a member of the public, we should not focus on traffic, but should focus on the reporting of real events and social events.
Because the value of existence lies in restoring facts and broadcasting meaningful content, rather than just blindly pursuing traffic and entertainment, which loses the essence of **.
Especially some official **, in order to follow the trend of some self-created content, excessive promotion and advocacy, which will only lose his value as an official account.
For example, the cultural tourism account that was out of the circle in the previous period, if it is just for the sake of pursuing traffic, it publishes some vulgar **. Although it ends up gaining traffic, it often loses its level as an official account.
Therefore, when releasing news, we must stick to our bottom line, not only focus on the traffic of the event, but also dig out the value of the event and the deep meaning behind it.
We can't let entertainment supremacy become the norm in today's society, and the bottom line of the real and social value of the first must be adhered to.