Today's competition between companies is a competition of business models.
Management guru Drucker.
In just over a decade of the development and application of Internet technology, we have witnessed the birth of many new business models, such as sailing in the sea, sometimes calm and sometimes ups and downs. On the one hand, new technologies have promoted the convenience of daily life, and countless ordinary individuals have seized the opportunity to rise in one day. On the other hand, change has brought huge pressure on enterprises to adapt, and countless former overlords have fallen into loneliness.
Nowadays, the world is changing from "hard" to "soft", between the integration of digital and real, from physical to virtual, from mobile Internet to Internet of Everything, the way of information circulation is constantly iterating, and the relationship between man and machine is becoming more and more complex, marked by the mobile Internet"The Fifth Wave".brings great opportunities, and historical experience shows,The industrial revolution has given rise to new business models
It was first proposed by Zhongdao Yiying and Shared WarehouseHi New business modelAcross time and space, through the deep integration and application of modern information technology and traditional industries and industries, it brings us endless imagination.
Hi, what is the "new" of new business?
New experiences
In this era of accelerated change, management has shifted from product-centric to consumer-centric and experience-centric. At present, what consumers need is to transform from service satisfaction to spiritual satisfaction, and if they want to attract the attention of others, they must have their own culture, innovation, experience and feelings.
The new business model links the digital economy through new scenarios, so that the culture, concept and experience of the enterprise can bring users a "sense of hi", which is not only the functional value of the product itself, but also satisfies its experience value in different stages before, during and after consumption.
New channels
Every festival, major traffic platforms continue to report new GMV through corporate self-broadcasting and talent sales. In the past, the traditional business form pursued the breadth and depth of offline channels, and the sales of a product depended on how many places the retail terminal of the enterprise could reach, so SMEs did not have the ability and resources to enter the mainstream business channels.
Nowadays, although there are investment fees and a certain amount of entry deposit, the cost of opening brand stores on major traffic platforms is far lower than that of the traditional model, and the new marketing also increases the efficiency of advertising.
New ecology
The integration and application of new productivity such as artificial intelligence, big data, AI, and new materials has stimulated profound changes in the industrial form.
Strengthen the connection relationship between different links and different nodes, multi-touch interaction, cross-border integration, differentiation and innovation, so as to integrate new business formats and new ecology, and each participating node is mutually beneficial and win-win, and promotes the transformation and upgrading of traditional enterprises. The tide of change of the times contains endless opportunities, embrace Hi New Business, make transformation adjustments, and become the winner of new business together with other members of the ecological community.