It has been a week since the Mercedes-Benz owner "added a plug and smashed the car." But the events are still unfolding.
On January 29, a woman surnamed Xu, who has 500,000 followers, posted a short ** saying that when she was queuing up at the ferry port, she was abused by a Mercedes-Benz owner, and the hood was smashed out of the pit by the other party. In a later interview, she said, "My mother, who is in her 70s, was the driver of my family car at the time of the incident, and she was scared at the time of the incident."
Subsequently, the Mercedes-Benz owner who smashed the car was quickly doxxed and cyberbullied on the Internet, and even the cyberbullying once spread to Hebei Province.
On January 31, the Public Security Bureau of Xuwen County, Zhanjiang, Guangdong Province reported that it had been administratively detained for 10 days and fined 500 yuan to Wang, the owner of Mercedes-Benz, in accordance with the law.
On February 2, a suspected female passenger of a Mercedes-Benz car was filmed**, showing that the driver was not an old lady in her 70s, but her son-in-law in the prime of life. In this regard, Ms. Xu, who sent **, told Jiupai News: "I never said that she (her 70-year-old mother) was a driver. ”
On February 4, some netizens released a 7-minute surveillance video. The footage shows Mercedes passengers cursing from the co-pilot to the unyielding vehicle. After the vehicle did not give way to the front, the Mercedes-Benz owner raised his fist and smashed the car.
On the day the article was published, the incident of the Mercedes-Benz owner plugging and smashing the car was still on the hot search on social platforms. If I'm not mistaken, this is most likely not the first time you've seen negative information about "Mercedes owners" while reading the article
Why do you always see "Mercedes owners" doing something bad? Is there a problem with the group of "Mercedes owners"? Or are you biased yourself? Today, let's take a look at this phenomenon.
At noon on February 6, fill in "Mercedes-Benz" or "Mercedes-Benz owner" in the search box of a social platform, and you will see something like this:
Of course, there is nothing wrong with that. After all, the hottest thing related to "Mercedes-Benz" in the near future is the smashing incident caused by the congestion caused by the Mercedes-Benz owner in Hebei during the trip.
However, if you think about it, what is it about letting you see the words "Mercedes-Benz owner" in the hot search once? Is it forcibly stuffed and splashed with water? Is the security guard at the front of the car? Or is it throwing money at the big sister of the gas? In short, I'm afraid it's probably not a good thing.
To find out why, you can try searching for the topic of "Mercedes Benz owner" on social platforms. Not surprisingly, most of these topics are not a good thing either. It is precisely because most of the "Mercedes-Benz owners" you see on the Internet do not do good things, so you will have the impression that "Mercedes-Benz owners" always do bad things.
Obviously,Even if you have any prejudice against the "Mercedes Benz owners" group, it is not necessarily because your own psychological problems are too serious, but it is likely that the information on the Internet has made a certain degree of ** against you
Of course, the "Mercedes owners" are not alone. Also in the hot searches of various social platforms, there are often negative images of people, as well as "BMW owners" and "Audi owners".
Wouldn't Mercedes-Benz, BMW, and Audi brand owners do something good enough to be on the hot search? Of course not.
In late February 2023, there will be such a topic "Mercedes-Benz owners help crash people save tens of thousands of compensation fees", and in late June, there will be another topic "Trucks scratch Mercedes-Benz owners only need 88 yuan to help them save tens of thousands of compensation fees". However, both of these topics were relatively low in popularity and did not spark much discussion. There are many BMW and Audi owners who do similar good things, but relatively few are concerned.
Of course, among the topics of Mercedes-Benz owners doing good things, there are also high levels of attention.
In late April 2023, a topic titled "Zhejiang D1026s You Were Photographed" ranked at the top of the hot search list. Topic ** shows that a tire is "lying" in the middle of the highway, a vehicle with a license plate of D1026S stops in the emergency lane when passing by, and the driver rolls the tire to the side of the road in the rain to eliminate potential safety hazards. Although the three-pointed star logo of the vehicle is clearly displayed in **, the topic does not mention "Mercedes-Benz" or "Mercedes-Benz owner".
In this context, if you are in charge of the operation of the relevant social platform, what kind of topics will you prioritize? I'm afraid you already have your own answer in mind.
It is undeniable that these people who did the "anger of people and gods" incident are indeed the owners of luxury brands such as Mercedes-Benz.
It is also undeniable that there are indeed some wealthy people with low quality who buy luxury brand clothing to "save face", and there are also some people who are more unscrupulous in the face of low- and middle-income people because of their status as luxury brand owners.
However, we also need to see that under the dual effect of the increase in national income and the downward exploration of the ** threshold of various automobile brands, the number of users of luxury brands such as Mercedes-Benz, BMW, and Audi has increased much faster than that of ordinary brands.
In 2003, Mercedes-Benz sold only 9,200 vehicles in the Chinese market. In 2013, that number skyrocketed to 2280,000 units. In the recent past 2023, Mercedes-Benz's sales in China have climbed to 76A record 50,000 units. The annual sales of BMW and Audi have also increased exponentially over the past 20 years.
More car owners are choosing luxury brands such as Mercedes-Benz, which means that there are more people in the crowd of these brand owners who are likely to make mistakes.
Although Mercedes-Benz's annual sales have surpassed that of low-cost car brands such as Haval, even at a time when national income has risen and the threshold for buying a car has been declining, luxury brands often have a car price of hundreds of thousands of yuan and maintenance fees that are significantly higher than those of ordinary brands, which are still beyond the reach of most Chinese people.
Therefore, in the eyes of many people, luxury brands such as Mercedes-Benz, BMW, and Audi are still important labels for the rich. After all, the speed at which consumers are maturing psychologically is far from keeping up with economic development and the growth of luxury brand sales.
In this context, luxury brands such as Mercedes-Benz have long been in a state of being "looked upon" or regarded as a representative of "face". Because of being valued and looked up to, Mercedes-Benz cars and Mercedes-Benz owners have become the objects of observation by many people with a "magnifying glass".
Being able to afford a luxury brand car reflects the owner's own economic strength. When you zoom in to China as a whole, these people are a small number of "strong people" in terms of economic power. Therefore, the conflict between luxury brand owners and ordinary people is more likely to be seen as "bullying" and is more likely to trigger people's anger.
As more people see more people with "ugly faces" belonging to luxury brand owners like Mercedes-Benz, a group of people with a hatred of the rich will regard mainstream luxury brand owners as objects of hatred.
The behavior of some luxury brand owners is elevated to the entire group of luxury brand owners, reflecting the existence of a certain gap between the rich and the poor in society and the uneven distribution of social assets.
However, the problems of society as a whole need to be solved by the efforts of all sectors of society, rather than allowing some people to bear the guilt and pressure because of their status as luxury brand owners. Compared with the tens of millions of luxury brand owners, these owners who do stupid or bad things are still a very small minority, and they are definitely not representative of the entire group of car owners.
In 2023, the sales of the three major brands of Mercedes-Benz, BMW, and Audi have exceeded 2.3 million units. Although the three major luxury brands still accounted for less than 15% of China's total passenger car sales in the same period, it is undeniable that more and more working-class people are becoming luxury brand owners in the context of rising national income and increased car discounts.
Those who choose Mercedes-Benz's entry-level products may also spend most of their own money, and may also take out loans to buy cars with a vision of a better future. There are also non-powerful groups who are just as devastated by the workplace as we are.
Even the wealthy who are genuinely free of pressure to buy luxury brand vehicles are not all objects of our hatred. If the funds are legal and can give back a certain amount of income to the society, such a person is worthy of respect. Even if there are no entrepreneurs to create more jobs, it will be difficult for more people to realize value and run to a well-off life.
Even if you're not a luxury brand owner yourself, you're likely to cross paths with a luxury brand owner. What kind of people are they? I believe that most of the luxury brand owners around you should not be arrogant and unruly.
What should we think of the phenomenon of negative information flying all over the world for luxury car owners? In fact, it is very simple, in your own heart, do not elevate individual behavior to the whole group.
Under the topic of discussing the personality of car brand owners, there is such a comment that deserves to be seen by more people:"Character problems have nothing to do with cars, I have seen good and bad people, and there are people who drive any car. It's too weird for the same person to drive different cars and show different personalities.
When you click on the topic of "Mercedes-Benz owner was detained for 10 days for smashing the car", you will find that in the "Situation Report" issued by the Xuwen County Public Security Bureau of Zhanjiang, Guangdong, the law enforcement unit where the incident occurred, the so-called "Mercedes-Benz owner" who smashed the car was described as "Wang Mou, a black commercial vehicle passenger".
Let this "Mercedes-Benz owner" return to "black commercial vehicle passenger Wang". No one can represent all Mercedes owners, and no one wants to be represented by such people. At most, the person who is notified can represent the same irrational person who insults others and damages other people's property, and should be punished by law.
It's not that Mercedes-Benz owners don't do good things, and people who do bad things are not only "Mercedes-Benz owners".
The car is just a means of transportation, and the problem is with the person who uses it. Just like you can't be wary of everyone who has a kitchen knife in your home just because someone is committing a crime with a kitchen knife.
Nowadays, it may be Mercedes-Benz owners who "lie down". But when the timeline is slightly extended, you will find that new energy vehicle owners, fuel vehicle owners, users of a certain clothing brand, residents of a certain province, fans of a certain celebrity, and practitioners of a certain profession ......They have all been targeted by ** attacks before.
Who can guarantee that if the economic strength allows, the luxury brand model will not be on their list of intended car buyers? Who can guarantee that it will always be a loyal user of new energy vehicles or fuel vehicles in the future? Who can guarantee that their children and grandchildren will not become fans of a certain star in the future......
Looking at the car brand rationally, and the relationship between the individual and the group, is not only to let go of others, but also to let go of yourself.
Text丨Zhang Yuzhe.
Editor丨Wang Xin.
Produced 丨 There is a driving report.