In the past two years, there has been a vigorous reverse tourism among young people, and this winter this phenomenon has reached a new height. In previous years, everyone began to run south as soon as winter began, and the warm provinces of Hainan and Yunnan were crowded. Especially the old iron in the northeast, it seems to regard Hainan as a second hometown.
This year, the situation is obviously different, and many people have quietly given up tourism in the south and gathered to the north. On the social platform, there was a hot search of Sanya losing to Harbin in winter. Some netizens even quipped, "The northeasterners who went to Sanya to do business rushed back to the northeast overnight."
New Year's Day, for example, this winter's tourism industry in Harbin, the "center of the universe", set a new record. According to the big data provided by the Harbin Municipal Bureau of Culture, Radio, Television and Tourism, on the third day of the New Year's Day holiday, Harbin received a total of 304 tourists790,000 person-times, achieving a total tourism income of 59$1.4 billion. Both the number of tourists received and the total tourism revenue reached historical peaks.
A large number of small potatoes from the south flocked to the city, and the northern ice and snow tour soon became popular in the sky. According to Fliggy's data, compared with last year, the pre-sale of ice and snow tourism-related tours** this winter has increased rapidly, and at least one-third of consumers have now completed the write-off.
Mafengwo data also shows that the recent "snow goods" covering Changbai Mountain, Harbin, Mohe and other destinations have a write-off rate of more than 90%. Ice and snow sports equipment has also sold out, and many people have begun to stock up on equipment as soon as winter arrives.
According to data from Vipshop, which has an advantage in selling clothing, since December, the platform's ski clothing and equipment have seen rapid growth. Among them, the sales of ski clothing increased by 34% year-on-year, the sales of ski gloves increased by 89% year-on-year, and the sales of ski helmets and ski boots also increased by double digits.
The popular ski goggles are even hotter. As a must-have equipment, the sales volume of Vipshop has doubled year-on-year since December, plus the charm of discount sales, whether it is the old iron in the northeast or the small potatoes in the south, Vipshop is crazy "sweeping".
In addition to skiing, this wave of young people who travel to the north in the opposite direction are also eyeing the "bathhouse" in the northeast. At present, the major bathing centers in Harbin are as crowded as the Spring Festival, and a large number of southern tourists enter directly with their luggage.
Netizens joked that this is "the south mud and the north transport". Many locals were even more shocked by the spectacular scene, saying that the people of Harbin have been afraid to go out to take a bath recently. Don't go to the warm places in the south and embrace the cold ice and snow in reverse, this generation of young people seems to be a little "rebellious". Accustomed to seeing the beautiful mountains and rivers in the south, he suddenly turned his head and fell in love with the new scenery.
In fact, this is the characteristic of young people, who love challenges and like to try, and it is their eternal enthusiasm and restless heart that have brought about the development vitality of all walks of life, and the tourism industry is no exception. Now that 2024 is coming, consumption recovery continues to sing the main theme, and the new reverse attempt of young people has brought about the "pouring wealth" of economic development in northern cities, and more consumption booms will appear in the future.