Original title: The consumer market is full of flavor, vitality, and popularity, and the consumer market is bursting out, lighting up the "good start" of the economy in the Year of the Dragon
A spokesman for the Ministry of Commerce of CCTV said on February 22 that during the Spring Festival, the consumer market was full of flavor, vitality and popularity, and sales grew rapidly, achieving a good start. It is expected that the consumer market will show a steady growth trend in the first quarter.
During the Spring Festival, consumption activities are rich and colorful. The Ministry of Commerce has held activities such as the National Online New Year Goods Festival, the Time-honored Brand Carnival, and the Chinese New Year Celebration with Trendy Domestic Products, and guided all localities to carry out various forms of consumption promotion activities in combination with local characteristics. The popularity of major business districts is strong, and the passenger flow and turnover of the national demonstration pedestrian street increased by 32 year-on-year9% and 361%。
Commodity sales are full of highlights, and festival goods, domestic trendy products, and green smart products continue to sell well. The Ministry of Commerce focuses on monitoring the sales of gold, silver and jewelry, sports and entertainment goods, and communication equipment of retail enterprises increased year-on-year respectively6% and 104%。The consumption of services has achieved rapid growth. The Ministry of Commerce focuses on monitoring the sales of catering enterprises with a year-on-year increase of about 17%. The total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%。The movie box office 801.6 billion yuan, a record high at the box office of the Spring Festival.
In addition, green and healthy consumption has grown rapidly, and new consumption momentum has been released. The Ministry of Commerce focuses on monitoring the real-time retail sales of e-commerce platforms increased by 32% year-on-year2%, the sales of green organic food in some large supermarket chains increased by nearly 20%, and the sales of cycling equipment and ski equipment on some e-commerce platforms increased by more than 50%.
This Spring Festival, many people choose to return to their hometowns for the New Year, driving the consumption of rural catering, tourism, agricultural products and other products to continue to heat up, and rural consumption vitality bursts out. The Ministry of Commerce focuses on monitoring e-commerce platforms, and rural online retail sales increased by 16% year-on-year1%。
Ministry of Commerce: online retail sales of about 12 trillion yuan.
At the regular press conference of the Ministry of Commerce held on February 22, the spokesperson introduced that the month-long "2024 National Online New Year Festival" has recently ended. During the event, the national online retail sales were about 12 trillion yuan, an average daily increase of nearly 9% over last year.
During the event, a total of more than 300 supporting activities were held, with more than 1,000 e-commerce and circulation enterprises participating, with higher participation and stronger New Year's flavor. This year's New Year's Festival focuses on the three themes of "home furnishing", "national tide" and "scene" to carry out renewal**, and consumption is extremely prosperous. There are more than 200 categories and more than 1,000 kinds of household appliances to carry out trade-in, and the online sales of energy-saving air conditioners and folding screen mobile phones have increased respectively2%；The online sales of Tang costume and Guochao jewelry increased respectively2%。
He Yadong, spokesman of the Ministry of Commerce, said that next, the Ministry of Commerce will also hold themes such as "Double Product Online Shopping Festival", "Digital Business Rejuvenating Agriculture and Celebrating Harvest", "Silk Road Cloud Product E-commerce Festival" and other themes, to create a network matrix of "bright spots in the season and non-stop throughout the year" to better meet the expectations of consumers.
*: CCTV.