Nandu NewsReporter Zhong XinRecently, the China Performance Industry Association released the first group standard in the field of immersive performing arts, "Immersive Performing Arts Operation Service Requirements". For the first time, the standard clarifies terms such as "immersive performing arts" and "immersive actors", and clearly stipulates the relevant qualification requirements, system requirements, venue requirements, content requirements, intellectual property requirements, operation requirements and audience service requirements for immersive performing arts operation services.
Breaking the shackles of the stage, breaking through the limitations of space, strengthening audience participation, achieving diversified interaction, and focusing on personal experience, immersive performing arts has become an indispensable and important part of the performance industry, and has increasingly become a hot spot in the performance market, maintaining a high degree of activity in the performance market. Many immersive performing arts projects also give the audience greater autonomy in script arrangement, artistic expression, and even the audience can influence and change the course and outcome of the story. Immersive performing arts have enriched the form of performances and received widespread attention, especially among young consumers, ushering in a period of hot development. In order to avoid enterprises from touching the red line, further comply with the operation, improve audience services, and improve the overall level of the industry with standards, the China Performance Industry Association has taken the lead in organizing member units to formulate the group standard of "Immersive Performing Arts Operation Service Requirements".
The China Performance Industry Association pointed out that the release of the group standard of "Immersive Performing Arts Operation Service Requirements" is a solid step for the industry to take a solid step towards high-quality development, which will help enhance the professional identity of immersive actors, improve the service quality of immersive performing arts, improve the audience's viewing experience, and further enhance the standardization and professionalism of the industry.
It is reported that the main drafting units of the group's standards include Beijing Happy Twist Performing Arts Agency, Tianjin Maoyan Live Technology, Beijing Damai Culture Media Development, Shanghai Aerospace Star Theater Management, a Good Show Culture Media (Shanghai), etc.
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