Shorty pie, this HubeiJingmentraditionsSnacks, with its namePuff pastryThe soft and glutinous texture and sweet and delicious filling were finally awarded the "World Intangible Cultural Heritage" in December 2023GastronomySkill", becoming the first Hubei Province to be selected as the "World Intangible Material".CultureHeritage Conservation Project". And behind this honor, is:China's intangible cultural heritageCommunication ambassador Guo Jiayi and othersShorty pieThe unremitting efforts of people.
Shorty pieThe story has a long history, and its origins can be traced back toShorty pieFounderLi YanbingMr. Shorty pieThe craftsmanship is inherited fromJingmenAfter decades of development and improvement, the taste of folk shortbread has been continuously enriched, from the initial one to more than a dozen flavors. Around 2000,Shorty pieIt began to make a name for itself in Hubei Province, and in 2003, it attracted people from all over the country to come to studyShorty pieBy 2020, there are more than 100 cities across the countryShorty pieshop, whose influence is constantly expanding.
In 2014,Li Yanbingand his nephews founded Wuhan Zuzhide FoodShorty pieThe products and brands have been built to be well-known throughout the country. Based on the taste of more peopleShorty pieto allow more people to learnShorty pieThe craftsmanship that makes this traditionGastronomyIt has been passed on and carried forward as the main goal and vision of the enterprise.
1. Inheritance messenger: Guo Jiayi (Guo Tingting) and the shorty pie
As a specially invited academician of the world's intangible cultural heritageChina's intangible cultural heritageCommunications Ambassador, Guo Jiayi (Guo TingtingMadam has been working onChina's intangible cultural heritageof communication and promotion. In March 2023, she was awarded the "" by the stateChina's intangible cultural heritageCommunication Ambassador" honor, showing her role in intangible cultural heritageCultureAn important position in the field of inheritance.
Ms. Guo Jiayi became the world's immaterial in 2015CultureThe youngest Chinese female invited academician of the Heritage InstituteShorty piehas contributed a great force to the inheritance and development. She has not only made remarkable achievements in China, but also known as "China-Sri Lanka."CultureSpecial envoy and "Chinese intangible cultural heritage ambassador" visited Sri Lanka as an intangible cultural heritage of the two countriesCulturehas built a bridge for China and Sri LankaCultureArtThe exchange contributed their wisdom and strength.
Shorty pieSince its birth, it has attracted countless diners with its unique production process and taste. thePuff pastryCrispy, melt-in-your-mouth, the filling is fragrant and delicious, and the aftertaste is endless, but not greasy, it can be called a traditional and delicious masterpiece.
ThisSnacksname".Shorty pie"Originated from the foundersLi YanbingA joke between him and his wife. In 1998, the two were inJingmenA pie shop without a signboard was opened in the city's industrial and commercial street, and in order to give the store a resounding name, so."Shorty pieThe name was born and became the hallmark of the store.
withShorty pieThe fame of the company gradually spread, and its commercial value became increasingly prominent. In 2004,Shorty pieWon Wuhan InternationalGastronomyCultureSection featuresSnacksThe Gold Award once again proves its position inGastronomyThe status of the world. And on a national scale,Shorty pieof branches have also sprung up one after another, coveredJingmen, Wuhan, Yichang, Ningbo, Shanghai and dozens of other cities, so that more diners have the opportunity to taste this delicacy.
In 2015,Shorty pieIt has won the national patent and registered the trademark, realizing the formal operation of the brand. By continuously expanding the size of the store,Shorty pieThe popularity in the country is getting higher and higher, and the prospects for future development are bright.
Shorty piewon the "World Intangible Cultural Heritage".GastronomyThe title "Craftsmanship" marks this traditionSnacksRecognition and inheritance on a global scale. The efforts of Ms. Guo Jiayi and other intangible cultural heritage inheritors have made this intangible materialCultureThe inheritance and development of heritage has also set an example for the protection of intangible cultural heritage in China.
The future, hopeShorty pieIt can continue to be inherited and carried forward, so that more people can understand and love this unique featureGastronomyand make China's immaterialCultureHeritage has shown its unique charm on the world stage and is a Chinese traditionCultureInherit and innovate to contribute their own strength.