FBM and FBA are two different e-commerce logistics models, and here are their main differences:
1.Shipping method: FBM is the seller's own delivery, and the seller needs to use international courier service to send the product to the consumer. FBA is Amazon warehousing delivery, sellers need to prepare the goods to Amazon's warehouse in advance, and when the customer places an order, Amazon is responsible for delivering directly from its warehouse to the customer.
2.Delivery timeliness: Since FBA sellers ship products to Amazon storage centers in advance, Amazon directly provides packaging and delivery services after buyers place orders, which greatly reduces the time for product transportation. However, FBM sellers deliver goods by themselves, which involves uncontrollable factors such as customs clearance and warehousing, so FBM's logistics services are relatively slow.
3.Product traffic: FBA sellers' products are easier to get Buy Box because of the fast logistics timeliness, so the search ranking of the product is higher and the chance of selection is greater. FBM sellers, on the other hand, are at a relative disadvantage in the organic traffic of their products.
4.Investment cost: FBA sellers need to ship products to Amazon warehouses in advance and pay for warehousing and logistics fees, which can be very expensive for goods that are sold less. On the other hand, the FBM seller's self-delivery model does not require a large number of stockpiling, and the logistics options are more flexible, so the investment cost is relatively low.
To sum up, there are obvious differences between FBM and FBA in terms of delivery methods, delivery timeliness, product flow and investment costs. When choosing a logistics model, sellers need to consider comprehensively according to their own product characteristics, sales situation, budget and other factors.
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