Recently, Argentine football superstar Lionel Messi has suffered an unprecedented crisis of confidence in China. The friendly match between the Argentine national team against Nigeria and Ivory Coast, which was scheduled to be held in China in March this year, is at risk of being cancelled due to Messi's recent severe decline in word-of-mouth and a sharp decline in fan trust. According to sources, Messi's trip to China in March will be cancelled.
It is reported that the Argentine national team originally planned to start its trip to China in March 2024, including a match against Nigeria at the Hangzhou Olympic Sports Center on March 18, and a clash against Ivory Coast at the Beijing Workers' Stadium on March 26. However, with Messi's recent image in the country, it has become a huge question mark whether this highly anticipated sporting event can take place as scheduled.
At the same time, the Chinese brand endorsed by Messi is also facing the risk of imminent termination, and the most hurt is Messi's latest endorsement project, Chishuihe Liquor, which fell into the whirlpool of ** shortly after its release. On January 11, Messi released the news of the official sale of Chishui River Wine, which is limited to 10,000 pieces worldwide (successful version) through Weibo. However, with the sharp decline in Messi's reputation after the Hong Kong friendly match, the comment area of Chishui River Wine was filled with cynicism from netizens.
In fact, Messi and his team just want to make money, and they only have money in their eyes, and it is useless to say anything when the interests are not satisfied. Chinese fans take money to feed a foreign star who only has money in their eyes, and this is also where we need to reflect in the future.