Recently, it was reported that Chengdu Aiyixing Public Welfare Service Center used AI synthesis on the donation page**, and netizens questioned this move as suspected of "fraudulent donations". On January 10, the customer service of the store involved told a reporter from Nandu that this move was in accordance with the wishes of the parties and was to protect the privacy of the recipients. The Chengdu Civil Affairs Bureau pointed out that the elderly who should not use AI synthesis in the project and demanded immediate rectification.
When AI technology is involved in public welfare, will it lead to ethical controversy? And in the public welfare, how should relevant organizations make good use of this technology? To this end, Nandu reporters interviewed artificial intelligence experts, Internet researchers and public welfare people, and the relationship between technology and public welfare. Ying Kai, a philanthropist, told a reporter from Nandu, "AI is not used to simulate sensibility, such as 'highlighting how miserable the recipients are', but should provide rational analysis." ”
Related fundraising pages.
"AI mapping may challenge the authenticity of public welfare".
Nandu previously reported that the fundraising project involved in the case was "Grandma Zhou, who is in her 80s, takes care of her paralyzed wife, and her daughter is seriously ill again, so she can raise living allowances". The initiator of the project is Chengdu Aiyixing Public Welfare Service Center, which has raised 5,882 yuan and donated 1,050 times. The fundraising page shows 3 old people's **, and netizens question that it is AI synthesis**.
On January 10, the customer service of the store involved responded to the reporter from Nandu, saying that the link was based on the story of Grandma Zhou, and in order to comply with the wishes of the parties and protect the privacy of the recipients, intelligent processing was taken in the use of **, but **remarks information was omitted.
In this regard, the Chengdu Civil Affairs Bureau interviewed the person in charge of the Chengdu Aiyixing Public Welfare Service Center, pointed out that the elderly who should not use AI synthesis in the project, and demanded immediate rectification, and the rectification situation was made public to the public.
At the same time, the bureau requires the city's charitable organizations to ensure that the text, ** and other content are true and effective in carrying out public fundraising activities; When using personal **, the authorization and consent of the parties must be obtained, and attention should be paid to protecting personal privacy, and fictitious ** should not be used.
In public welfare, is it reasonable to use AI technology to synthesize recipients**?
Wu Shenkuo, doctoral supervisor of the Law School of Beijing Normal University and deputy director of the Research Center of the Internet Society of China, told the reporter that "the use of AI mapping has certain significance for privacy protection, but in the context of public welfare, there is a more important requirement, which is 'authenticity'." ”
Wu Shenkuo pointed out that if AI mapping is used, it may pose challenges to the authenticity and transparency of public welfare undertakings, and will also affect the public's trust in public welfare organizations or related platforms.
On July 13, 2023, the Cyberspace Administration of China and other departments jointly issued the Interim Measures for the Administration of Generative AI Services. Article 12 of the article states that the provider shall mark the generated content in accordance with the "Provisions on the Administration of Deep Synthesis of Internet Information Services".
Lei Qujiang, a professor at the School of Artificial Intelligence at the University of Chinese Academy of Sciences and executive chairman of the Asia-Pacific Association of Artificial Intelligence, analyzed to reporters in Nandu, "If relevant organizations do not label the generated content, there may be many risks." "For example, the recipients of the aid are falsified, deceiving donors, etc.
In the view of public welfare activist Yingkai, there is no need to use AI mapping on the grounds of "privacy protection".
The use of AI mapping only makes the picture look more impactful, but does not provide more effective information to donors. If you want to protect your privacy, why not take a photo of a tree or a cityscape? ”
"AI should be allowed to provide rational analysis for public welfare".
The tide of AI technology has been set off, and it is gradually intervening and empowering all walks of life. How should relevant institutions and organizations make good use of this technology in public welfare?
As an industry insider, Yingkai proposed that AI should not be used to simulate emotion, such as "highlighting how miserable the recipient is", but should provide rational analysis.
Many non-profit organizations may lack the ability to perceive, refine, logical, and express social issues, which can be assisted by AI technology. ”
For example, NGOs can use AI technology to write a project proposal to form a framework for activities, "or make constructive suggestions, such as what to do in the first step and what to do in the second step." ”
Lei Qujiang said, "AI can do many things, such as pushing relevant information about patients with serious diseases to pharmaceutical companies or institutions to help develop new drugs; Or distribute the donation information to various channels to increase the rate of donation. ”
In addition, Lei Qujiang also proposed an idea: AI can automatically collect patient information, including medical records and identity information, and conduct automatic review, similar to AI notary offices. However, such management authority of AI must be held in the hands of the first and cannot fall into the hands of any commercial organization.
Wu Shenkuo also put forward a similar suggestion: patient information can be disclosed through targeted disclosure, such as through authoritative institutions, to achieve the balance between "protecting privacy" and "ensuring authenticity" to the greatest extent. The degree of information disclosure should be based on the public welfare scenario and the basic principles of public welfare.
Written by: Nandu reporter Zhou Minxuan.