In the past year, Leapmotor has delivered a beautiful report card: in December 2023, Leapmotor delivered a total of 1 new cars860,000 units, a year-on-year increase of 119%; In 2023, a total of 14 new vehicles were delivered420,000 units, a year-on-year increase of 29%; As of December 31, 2023, Leapmotor has delivered more than 300,000 vehicles in its history. The annual sales volume is second only to Ideal and Weilai, ranking among the top three new forces.
From the delivery of more than 1,000 vehicles in a single month at the beginning of the year to the "10,000 club" of monthly sales, Leapmotor has not been easy along the way, and in order to give full play to its own advantages to further consolidate this situation, Leapmotor has decided to make further efforts in technology and products.
On January 10, Leaprun released LEAP3 in the form of an "open class" for the first time0 six intelligent electric core technologies, at the same time, leap 3The first global model C10 under 0 is open for pre-sale, and the pre-sale ** range is 15180,000-18580,000 yuan.
"Technology is valuable when it gets on the car".
Since 2023, when various car companies have been fighting hard in terms of product strength and quality, Leapmotor intends to gain a firm foothold in the market through the ultimate value ratio.
At the beginning of 2023, Leapmotor released four models in one go, bringing the new car into the 150,000-200,000 range, and opening the dual power mode of "extended range pure electric" on the product, so that Leapmotor, which had unsatisfactory sales in the fierce battle at the beginning of the year, returned to the road of growth. In the past year, Leapmotor has delivered only 1,139 vehicles in January to 1860,000 units, finally entering the first echelon of new forces.
As early as 2021, Zhu Jiangming proposed a "5-year plan", that is, Leapmotor will enter the top three new forces in 2023 and gain a 10% market share of the new energy vehicle market by 2025. Judging from the current total sales, Leapmotor still has a long way to go to achieve the goal of gaining a 10% market share of the new energy vehicle market.
Zhu Jiangming, founder, chairman and CEO of Leapmotor, said that Leapmotor's sales are gradually increasing, and he hopes to continue to work hard in 2024 and strive to achieve profitability for the whole company by 2025.
However, it is important to note that the market environment today is completely different from that of two years ago. At present, the main battlefield of Leap is located in the 100,000-200,000 yuan competition Red Sea ** belt, and the main models of mainstream car companies on the market, including BYD, Geely and Great Wall, are in this ** range, and they have been making fierce efforts in the past year. To break out of the encirclement, the challenge is not small.
However, in Zhu Jiangming's view, Zero Run has an advantage. As a company with technical genes in its bones, Zhu Jiangming said at the press conference: "For users, only when a technology is really used in the car and can be used and easy to use, can it reflect its value; LEAP3 released by LeapRun0The core technology of the six modules has been mass-produced, all of which are in stock, and there is no **.
Zhu Jiangming has repeatedly emphasized that Leaprun has been doing global self-research for 8 years, and only self-research can be shared on multiple platforms and reduce investment in R&D. Now, after 8 years of technology accumulation, Leaprun's global self-development has achieved leap10 to leap30 upgrade and iteration of technical architecture: The generalization rate of Leapmotor's vehicle architecture has reached 88%, which can cover A0-C model products, and bring users the world's top body safety design; Leapmotor's "four-leaf clover"** integrated electronic and electrical architecture, with a SoC chip to create a first-class supercomputer, integrates the cockpit domain, intelligent driving domain, power domain, and body domain to achieve efficient coordination of the core components of intelligent electric vehicles; Leaprun's self-developed CTC20 battery chassis integration makes the battery safer, more durable and more intelligent; leap3.The new intelligent oil-cooled electric drive platform under 0 is the world's first medium-voltage, high-voltage, round-wire, flat-wire compatible new-generation high-efficiency electric drive platform, which brings an economical, reliable, quiet and more powerful power experience with small and high-energy technical characteristics. Leapmotor's self-developed intelligent cockpit is equipped with Qualcomm Snapdragon 8295 chip, which can realize the upgrade of the cockpit within 8s; Leapmotor's self-developed intelligent driving system allows the driver to control the steering wheel without controlling the pedal throughout the whole process, so as to realize the straight-ahead, turning, and U-turn of urban roads.
In Zhu Jiangming's view, global self-development can not only hold the core technology in hand, but also control the cost, so that consumers can spend less money to buy higher configurations. In short, the ability to develop itself plays a decisive role in the ability of Leapmotor's models to meet consumer needs.
"Only by rolling out sincerity can we go far".
At the press conference, Zhu Jiangming was full of confidence in the release of the Leap C10. He hopes that with the sincerity of the price-to-price ratio, the C10 can help Leapmotor open up more sales channels. "With the gradual expansion of Leaprun's sales scale, the economies of scale will gradually emerge in the future, so I believe that the competitiveness of Leaprun's products will also be reflected. ”
As leap 3The first global strategic model under the 0 technical architecture, Leapmotor C10 is equipped with "four-leaf clover"** integrated electronic and electrical architecture, with 8295 chip AI intelligent cockpit, and the only AI high-end driving assistance system with Orin+ LiDAR hardware in the same level, which makes Leapmotor C10 particularly eye-catching among models in the same price range.
Throughout the industry, models such as Jiyue 01, Zeekrypton 007 and Mercedes-Benz new E-class equipped with 8295 chips are generally more than 200,000 yuan. The reason why Leaprun can knock down the best is because of the improvement of software and the tapping of the potential of hardware. Zhu Jiangming revealed that the technical team has made fuller use of hardware, such as the 8295 chip to achieve the integration of cabin and driving. It can not only realize the functions of the intelligent cockpit, but also realize the auxiliary driving functions of L2 and L2+.
It is reported that in order to maximize the potential of the 8295 chip, Leaprun also uses it for tuning. Zhu Jiangming pointed out that it has an audio DSP in it, and you only need to buy a few power amplifier chips and integrate them into it. This alone can save two or three hundred yuan. In addition, it can also be used to do a 360-degree surround view.
In terms of size, the Leapmotor C10 has reached the standard of a medium-sized SUV, with a length, width and height of 4 739mm * 1 900mm * 1 680mm and a wheelbase of 2 825mm. According to official data, the housing rate of Leap C10 has reached 668%, compared with the ideal L7 of the same level, BMW ix3 and other models to win, it is thanks to this, Leap C10 has a spacious rear seat space, its maximum leg room reaches 1 050mm, the maximum head space reaches 1 015mm, and the length of the second row cushion reaches 514mm.
In terms of intelligent driving, Leapmotor C10 also integrates the latest scientific research achievements, and the whole car is equipped with 30 intelligent driving sensors and 254TOPS computing power of the Orin X intelligent driving chip, which can realize 25 intelligent driving functions including NAP high-speed intelligent navigation assistance and NAC navigation assistance cruise, which is fully redundant in hardware capabilities and has a hardware foundation that supports L3 level assisted driving.
In addition, the Leapmotor C10 is innovatively equipped with CTC 20 battery chassis integration technology + new self-developed high-performance oil-cooled electric drive, the maximum battery capacity of the pure electric version is 699kWh, CLTC range up to 530km. The maximum battery capacity of the extended-range version is 28With 4kWh, CLTC has a pure electric range of up to 210km and a CLTC comprehensive range of up to 1190km.
In today's automobile market, which competes for product power and volume value, only by maintaining its own differentiated advantages can it go further, which is also the foundation for every car company to be evergreen. For Leapmotor, from the previous Leapmotor T03 to Leapmotor C11 C01, and then to the current Leapmotor C10, all of them have shown users a very sincere price-quality ratio.
For 2024, Leapmotor is confident. In terms of new product launches, Leapmotor plans to launch the Leapmotor C16 model in the middle of the year, and more new products will be unveiled in the second half of the year. For the sales target in 2024, Zhu Jiangming previously revealed that he plans to exceed 300,000-400,000 units.