"Insights into pet retail trends represented by giants such as Chewy, Petco and Amazon. ”
Table of Contents of this article. 1.The huge influence of pet retail platforms in the United States is leading the growth of the pet market.
2.Four major trends will determine where pet owners and retailers will invest in the future.
3.Write at the end.
When it comes to the retail channels of the pet industry, we have to mention giants such as chewy, petco and Amazon, which occupy an important position in major pet markets, such as the United States, and even in the global pet market. Because these pet retailers have been influencing and shaping this market in different ways.
In this article, Yuan Zhihui Global Pet Industry Overseas Insight will interpret the retail trends of the current mainstream pet retail platforms based on the latest research from American publishing and ** group Forbes, so as to help companies selling pet products in these channels better formulate distribution and marketing strategies.
Look at it from the pet retail platform
chewy:The largest pet supplies e-commerce platform in the United States, with a market share of more than 36%. The platform focuses on selling pet food, supplies, and more online to provide consumers with a convenient shopping experience.
Key features: Chewy focuses on product quality and innovation, and continues to launch new products and services.
PETCO: The second largest specialty pet supplies retailer in the U.S., with a market share of about 20%. The platform offers a wide range of pet products and services, including pet food, supplies, grooming, healthcare, and more.
Main features: PETCO is committed to the quality of products and the professionalism of service.
Amazon:One of the world's largest e-commerce platforms, the platform is also actively deploying the pet industry. For example, selling pet food, supplies, and other products. At present, Amazon has become a significant player in the global pet market.
Key features: Diversity of brands and sellers, rich product selection, product details and user reviews, and efficient logistics and distribution.
Looking at pet spending trends
Data from the American Pet Products Association (APPA) 2023-2024 Pet Owners Survey shows:
Nearly 87 million U.S. households (66%) have pets in their members.
However, an interesting phenomenon is that while the number of households with pets will drop to 86.9 million in 2023 from 90.5 million in 2022, pet owners' spending on these pets is still increasing.
So, how much do Americans spend on non-human family members? Forbes also makes an interesting analogy: if everyone were to put lipstick on a pig, they would probably spend as much on grooming products as they would on a pet. Judging from the latest ** data of APPA:
Sales in the U.S. pet market are expected to reach $143.6 billion in 2023, compared to $136.8 billion in 2022.
Data map: The reason for the increase in APPA spending may be that more and more people are choosing to have pets instead of children, which leads to the humanization of pets. According to research data released by USA Today:
Nearly 40% of people who own dogs alone choose to have pets rather than have children.
Data map: USA Today BlueprintForbes also pointed out:
The average annual cost of 65.1 million dog households is $912. Cat owners are not far behind: 46.5 million households have cats, spending an average of $653 per year.
In addition, pet owners buy pet supplies for birds, fish, reptiles, horses, and a range of small animals, from chinchillas to mice.
Data map: forbesSo, what trends will affect pet owners' consumption and retailers' investment strategies? Then look down.
Trend 1:Non-essential goods are transformed into necessities
Pets play, defecate, and grow like little ones, and pet owners can even walk them like strollers. If there are products that can help, pet owners will buy them.
For example: Pet Supplements:According to the analysis by Grand View Research, the global pet supplements market is expected to grow at a compound annual growth rate (CAGR) of 59%。Among them, the U.S. market reached 53%。This category includes dog vitamins, dog probiotics, CBD, and fish oil (for cats), among others.
Data map: Grand View ResearchHygiene products:Such as pet wipes, deodorants and sprays, mouthwashes ("dental health solutions"), etc. On Amazon, pet-loving consumers even buy pet spa products.
Pet potty: Crystal-based prettylitter, for example, changes color to reveal potential kitten health issues. Apartment residents can purchase a self-draining porch potty (with scented hydrants) for $279 or a Fydoo self-cleaning dog toilet for $972. Budget-conscious pet owners may look for washable pet urine pads that look like a rug.
Pet Games:With pet robot companions, interactive balls, and activity boards for cats, playing with pets has become a smart business.
Trend 2:Partnering with non-pet brands
For example: Pet owners provide shelter for their pets, so they may also buy paint, plumbing, and hardware products. For example, the establishment of a shop-in-shop
lowe'S and PETCO saw this, and after a trial run in 2022, PETCO will open at nearly 300 Lowe in 2023'The S store has opened a shop-in-shop, that is, a PETCO specialty store, ** food, toys and pet supplies. Also, the Petco Vetco clinic is in Lowe'75 locations are set up and staffed with licensed veterinarians.
Data map: Lowe'There are many other examples of cooperation with the PETCO shop-in-shop within the S, such as hotel-friendly accommodation. PETCO has partnered with Marriott Bonvoy to offer pet-friendly hotel accommodations. PETCO offers products such as beds, bowls, and toys.
Data map: Carmel Valley Ranch
There is also a growing collaboration between celebrities and pet brands and retailers, such as Petco Foundation and actress Ellen Degeneres, Petsmart and singers Bret Michael and Prettylitter and Martha Stewar, among others.
Trend Three:Customer rewards loyalty programs
Pets are unconditionally loyal, so it's no surprise that some pet rewards programs pass the loyalty test in an effort to encourage broader spending.
For example: PETCO transformed its Vital Care program into a two-tier platform。Members at the Vital Care CoreCore level of free grooming, free pet food bags, and an app-based control panel for managing pet care are available.
And its fee-based Vital Care Premier tier offers a 20% discount on beauty, unlimited routine veterinary check-ups, and a $15 monthly bonus.
Data map: PETCOTreats Rewards by PETSMARTMembers earn eight points for every dollar spent, including services such as grooming, training and dog day camps.
Data map: petsmartPSP Rewards for PET Supplies Plus, rewards members can enjoy birthday and adoption day surprises, free products, and a personalized pet dashboard to keep track of the points they've earned and customized content.
Data map: PET Supplies Plus Trend 4:Non-essential but attractive service
According to statistics, pet owners spend about $11.8 billion a year on non-veterinary services such as fostering, training, dog walking and insurance, and the demand for some non-essential but attractive services continues to grow.
For example: Many retailers will work with technology companiesFor example, using godoggo, a free app designed for dog lovers, is very popular overseas, and dog day brunches are very popular in outdoor cafes.
It is understood that GoDogGo covers locations suitable for pet dogs, and pet owners can view retailers**, business details, reviews for pet dogs, policies, special offers and more through the app.
Data map: GoDoggo There is also a trend worth paying attention to, for owners who like to bathe their pets themselves, DIY pet dog grooming and self-service pet washing shops are emerging among independent and large pet retailers.
Retail giants such as Chewy, Petco and Amazon play an important role in the pet industry, expanding their presence in the market through innovation and service improvements.
On the one hand, these retailers have established a strong online platform and logistics network to provide consumers with a more convenient and diversified shopping experience. While they offer a wide range of pet products and services, they also work with manufacturers to launch their own brand of pet products to provide more competitive** and higher quality standards.
On the other hand, the presence and competition of these retailers in the pet market not only brings more choices to consumers, but also promotes the development of the entire industry. Their presence has prompted other small businesses to continuously improve the quality and service level of their products to attract the attention of consumers.
In addition to this, they also contribute to the sustainable development of the industry by promoting and popularizing social activities such as pet adoption and focusing on animal welfare.
In the future, we may see more pet retail sales to further optimize the logistics network, strengthen data analysis and personalized recommendations, and provide more user-friendly and customized pet products and services.
Original Global Pet Industry Overseas Insight.