Spring Festival movies in the Year of the Dragon are very popular, and the competition is fierce, each with its own characteristics. Of course, the so-called "each has its own merits", does not mean that each film of the film has its own characteristics, just to attract the audience. Years ago, they were all working hard to prepare, in order to seize the opportunity on New Year's Day.
Jia Ling's "Hot and Hot" is really popular, and so far, the box office has exceeded two billion. In second place is "Flying Life 2", which is also very strong. And "Bear Infested", a movie with cuteness as its selling point, quietly exceeded one billion.
During the Chinese New Year, the audience is not picky and does not have to worry about the boredom and boredom of the New Year, so they will all support each other and have a place to sit. It doesn't matter if the movie is good or not, the important thing is that it is hot enough to make people watch it with relish in order for people to pay.
Just like Jia Ling's "Hot and Hot", its sales are very high, and the most important thing is its popularity, in this year's Spring Festival Gala, many people may have forgotten the heat, but Jia Ling has lost a lot of weight, this time, Jia Ling successfully grabbed the big IP of **.
In my opinion, the movie that impressed me the most was "Article 20". "Article 20" is the second realistic film made by Director Zhang in recent years, and on the whole, this film is much better than "Solid as a Rock", because it will only give up halfway. The plot is not complicated, and the stars are gathered. The story isn't very intentional and doesn't have much morals, but it should have a big impact as the film spreads.
A few families are happy and a few are sad. There are many people and great strength, there are always some "cannon fodder", just after 5 days of "Let's Shake the Sun Together", as soon as the box office was not good, he immediately coaxed, withdrew from the "New Year's Day" file, and set the schedule on March 30. This scene is the same as when I watched "Winning the Championship" four years ago.
And the most regrettable thing is "Mr. Red Carpet" co-starring Andy Lau and Ning Hao.
"Mr. Red Carpet" has been on the air for a week, but the box office is less than 100 million, and the Spring Festival is coming soon, and the results will definitely be worse later, 70 million is counted as pre-sales, deducting 40 million on the first day, it will be about 500,000 or 600,000 a day. The total investment of this film is more than 250 million, and according to the current situation, it will definitely lose money.
In fact, it is no wonder that Andy Lau is a new star in the entertainment industry, but his movies are a cancer, with a very poor reputation and a very poor reputation, which makes Andy Lau's works fall into a very embarrassing situation.
Since "Sister Peach", I haven't seen Andy Lau's works anymore, and I have watched all the previous works. Andy Lau's films in recent years are too single, and the portrayal of characters is getting worse and worse, no matter who he plays, he can't get rid of Andy Lau's image, because he has a strong star temperament. Once, I read an article called "Lost Orphans" and felt very embarrassed.
Andy's current situation is like this, although it looks hot and popular, but it is a very difficult thing to drive sales, as the saying goes, it is better to be good. Most of Andy Lau's fans are middle-aged and middle-aged, their idols are not as fanatical as young people, they are very rational and sensible, and they know how to chase stars. This is the characteristic of middle-aged fans, they love idols, but they are not crazy, they know very well that their lives are more important than idols, not as willful as those young people, at most, after dinner, take care of their families, and then take advantage of their free time to watch Andy Lau's movies. But there's no need to take the time to go to the movies.
"Mr. Red Carpet" is like this, "Goldfinger" is like this, and the previous "Stealth", "Moscow Action", etc., are all the same, the box office is dismal, and it is difficult to recover the cost.
2024 Spring Festival Gala