Chao News client reporter Lou Chun.
On August 1, 2023, Messi announced an endorsement announcement on the official platform, saying that he had reached a brand cooperation with the liquor brand "Chishuihe" and became its official spokesperson. As soon as the news came out, it attracted many speculations. At that time, the Chao News reporter asked the brand's affiliated company, Guizhou Zhongchi Liquor Co., Ltd., for verification, and the other party said that the endorsement was true, but the specific details were not yet inconvenient to disclose.
Today (January 11), there is the latest trend in Messi's endorsement of liquor: Messi posted through his official Weibo, saying that the blessing Chishui River wine with his signature will be officially released today, with a global limited edition of 10,000 pieces.
The Chao News reporter learned that the words on the wine were authorized to rub the bottle after Messi's signature. During the event, if you place an order for 10 cases or more of this product, Chishui River Wine will give 1 signed jersey to Messi, and only the first 5 customers who place an order are eligible to get the jersey; The winners of Chishuihe said they plan to announce on January 25.
Messi's official Weibo.
Chishui River Wine official Weibo.
The Chao News reporter retrieved this blessed version of liquor on the e-commerce platform, and the price was 6600 per box, a total of six bottles.
Tianyancha APP shows that Guizhou Zhongchi Liquor Co., Ltd., an affiliated company of Chishui River Liquor, was established in September 2021, with Zuo Jinliang as the legal representative and Gao Jinhua as the chairman, with a registered capital of 300 million yuan. According to shareholder information, the company is 99% owned by Gao Jinhua, chairman of Stanley (002588). According to reports, previously, Stanley had publicly stated to ** that Zhongchi Liquor was not a subsidiary of Stanley, and its invitation to Messi to endorse had nothing to do with Stanley, and was the personal behavior of Chairman Gao Jinhua.
It is reported that Chishuihe wine has not been sold publicly before. According to the company's annual report information, the company's total assets in 2022 will be 10.5 billion yuan, total sales of 0, net profit of -7.13 million yuan.
Like Messi's friend, will you pay for him?