As the so-called popular right and wrong, as a catfish that has changed the pattern of the entire mobile phone industry, Xiaomi's entry into the new energy automobile industry will inevitably reshuffle the entire industry, and the previous Xiaomi automotive technology conference was so hot, which also made some new energy vehicle brands feel the crisis. So later, you will find that there are a lot of rumors and black drafts about Xiaomi, and now a new public relations war has even been derived.
Recently, some professionals analyzed the situation of Xiaomi, saying that now Xiaomi's public relations has risen to an unprecedented level of difficulty, because everyone does not believe in the voice of ** now, but believes more in the comments in the comment area. So now when you go to the short** platform, click on the comment area of a Xiaomi car at will, and you will find that a large number of messages below are rhythmic messages. These seem to be the comments of ordinary netizens, but in fact, the identity behind them is worth scrutinizing.
In fact, regarding the issue of Xiaomi cars, Xiaomi officials have been actively responding to everyone. Xiaomi Auto even officially released a 100-question column to answer netizens, answering some questions that everyone is very concerned about. Among them, there are now very high discussions about Xiaomi super motors, Xiaomi's self-developed large die-casting cluster and other related issues.
For example, Xiaomi super motor, Sichuan Technology has officially issued a notice before, only Xiaomi. The V6 S super motor is jointly developed with Xiaomi, and the Xiaomi V8 S super motor is independently developed by Xiaomi, but there are still some netizens who doubt the origin of the Xiaomi motor, and have made some so-called revelations.
And Xiaomi's self-developed large suppression cluster is even more slandered. This technology was introduced to new energy vehicle manufacturing by Tesla in 2020. At one time, because it could reduce production costs. Let a large number of domestic new energy vehicle manufacturers follow up. And Xiaomi also saw this trend, so it spent a lot of money to develop related technologies, and finally mastered the ability of large die-casting production line layout and die-casting production.
So in the face of today's new public relations war, how should Xiaomi respond? This is a question worth thinking about, after all, this is a short ** era, if there is a new form of public relations, but there is no way to solve it, it is also a hidden crisis for other brands. So now Xiaomi is also leading the way for these brands, and I don't know what the final result will be.