"It took us less than two years to go from breaking the game to taking the lead! ”
On February 1, at the 2024 DENZA Auto User Communication Day, Zhao Changjiang, Chief Co-creation Officer of DENZA Auto, went to the "Momentum" with the majority of users to create the first "Car Circle Carnival" in 2024, chatting about the past and looking forward to the future, which can be called the "Spring Festival Gala of the automotive industry".
Looking back, in 2023, DENZA Auto has rapidly risen from the disruptors in China's luxury market with a new brand image and good momentum of product explosion, and has become a leader in new luxury technology brands.
Looking forward to the future, in 2024, DENZA Auto Station will continue to deepen its efforts in the global market at a new starting point with 150,000+ users, release new products, apply new technologies, and complete the leap from "category king" to "brand king".
Looking back and taking stock of DENZA Auto's achievements in 2023, it can be said that it has broken through the situation and risen to the top, leading the luxury market with its rich product matrix, leading scientific and technological strength, and forward-looking internationalization strategy.
The "potential" of DENZA is, first of all, the potential of "quantitative change".
The DENZA brand has a rich product matrix, such as the DENZA D9, N7, N8, N9, etc., and the product line has expanded from MPV to the luxury SUV market.
DENZA Auto has a large number of stores. Up to now, DENZA has more than 350 stores, covering more than 135 cities, and adheres to direct sales. As a new luxury brand, it has opened so many stores in just over a year, which shows its strength.
In terms of sales, DENZA Auto is also very strong. In 2023, the annual sales volume of DENZA Auto will exceed 120,000 units, ranking first among new energy luxury brands with more than 400,000 units.
What's more, the average price of DENZA cars has surpassed that of traditional luxury brands BBA. Just ask you, is it strong?
As the flagship model of DENZA Automobile, the DENZA D9 is far ahead in 2023, riding the dust and pressing the traditional oil car Buick GL8 to the ground.
In 2023, DENZA became the fastest new energy luxury model to deliver the 100,000th production car, and successfully won the annual MPV sales championship in the whole market.
The DENZA D9 single-handedly increased the market share of MPVs from 4 in 20225% will rise to 20235, increasing the new energy penetration rate of the MPV market from less than 10% in 2022 to 20% in 2023. I have to say that the DENZA D9 has completely rewritten the MPV market pattern.
The DENZA D9 product line is still expanding. At the 2023 Guangzhou International Auto Show, the four-seater production version of the DENZA D9 Premier was officially unveiled, bringing a more comfortable, luxurious, technological and safer travel experience to the founders. Deliveries have already begun.
In July 2023, the DENZA N7 was officially launched. In the first month of listing, the number of deliveries entered the TOP3 of more than 300,000 luxury mid-size pure electric SUVs.
If the above "potentials" are still quantitative changes, then the following "potentials" belong to qualitative changes.
The first qualitative change is the continuous elongation of the diameter of the high-end circle.
In 2023, DENZA Auto will become the first choice of the elites of the times, and national actors, famous hosts, well-known people, and entrepreneurs on the Hurun Report have entered the new luxury. Yang Lan, a senior person, became a close friend of the DENZA brand, Mr. Cao Hui, vice chairman of Fuyao Group, became the owner of the 100,000th production car of the DENZA D9, Lu Kewen, a current politician, became the dual owner of the DENZA D9 &N7, and Luo Zhenyu, the founder of the company, became the owner of the DENZA N7.
The second qualitative change is the "potential" of intelligent upgrading.
In 2023, DENZA will promote the software iteration of existing models; Consolidate the "defending champion" Denza D9 as the king; Intelligent driving functions such as city navigation and light map mode have been launched, consolidating DENZA's leading position in intelligent driving, demonstrating the leading trend of intelligent driving, and helping consumers reverse their perception of BYD Group's intelligent level.
The most representative of this is the DENZA N7.
In 2023, based on the advanced technology architecture, the DENZA N7 will efficiently integrate the "Eye of the Gods" and the "Yunlin-A", making the intelligent driving functions of the DENZA N7 more comfortable and safer. With the implementation of the preview function and high-speed pilot, DENZA N7 has become one of the "first echelon of intelligence".
In addition, in 2023, DENZA Auto will also show an "outward" trend. This year, DENZA Auto intensively participated in international auto shows abroad, and its internationalization strategy continued to accelerate.
In short, 2023 is a crucial year for DENZA Auto to advance from the "king of categories" to the "king of brands". This year, DENZA Auto successfully moved from a disruptor in the luxury market to a new luxury technology brand.
From breaking the game to taking the lead, it took less than two years for DENZA to go from breaking through to leading, proving that Chinese brands also have the strength to lead the luxury market!
At the DENZA User Communication Day, DENZA Auto laid out its plans for 2024 and its future, and said that it would make efforts in brand, product, technology and internationalization strategy to consolidate the transformation and upgrading from "category king" to "brand king".
In terms of brand, DENZA Auto said that in 2024, the key words of DENZA are transcendence and evolution, and DENZA will always surpass the limit, intelligently evolve, and bring users the most extreme products and experiences.
In addition, in 2024, DENZA will continue to expand its service outlets; User activities will also be more diversified, covering areas of interest such as travel and sports.
In terms of products, in 2024, DENZA D9 and N7 will usher in a comprehensive upgrade of intelligence, and DENZA will also launch three flagship models, creating a new luxury benchmark for new energy vehicles.
Whether it is electrification or intelligence, DENZA will continue to surpass and evolve, integrate technological innovation, and bring safety, intelligence, performance, space, and new luxury to new heights.
Technology is the trump card of DENZA. DENZA Auto defines 2024 as the Year of Technology. This year, DENZA Auto will become the first brand in the industry to realize vehicle intelligence on mass-produced models, bringing the "most cutting-edge and safest technology solutions" in history, with the ultimate integration of innovative technology, reaching unprecedented extremes in the industry, occupying a new height in automobile history, and bringing consumers a new experience beyond imagination.
In terms of handling, DENZA will achieve a vehicle length of more than 5 meters2 and a turning diameter of less than 10 meters, surpassing the whole industry. In terms of safety, the elk test will break the world record with a score of nearly 90kmh, making the big car as easy to drive and safe as the small car.
In terms of internationalization strategy, DENZA Auto is a brand originating from the world, based in China and looking at the world. In 2024, DENZA will take a step forward in internationalization and will appear at more international auto shows to make the world fall in love with DENZA.
Recently, DENZA has become an official partner of the European Cup and has completed the signing. This is also an opportunity for DENZA Auto to accelerate its internationalization.
DENZA Auto will use the world's leading technology and products to let the world see the new height of Chinese automobiles.
Looking back, in 2023, DENZA Auto held 1,116 owner orientation sessions, 1,800 DENZA weekends, and 77 "owner face-to-face" events. DENZA riders have reached a tacit understanding and become close partners at the same frequency.
Looking forward to the future, in 2024, February**Dynamic Incentive Plan DENZA Auto will continue to surpass and evolve, continuously launch blockbuster new technologies and models, and integrate technological innovation to bring about changes in automobile driving.
It should be pointed out that in order to give back to users for their trust and support, DENZA Auto has specially prepared a "New Year Gift Package" worth 100 million yuan with full sincerity on the occasion of the arrival of the Spring Festival, which not only meets the needs of audio-visual entertainment on the way home during the Spring Festival, but also intimately helps to return home safely.