In the operation of enterprises, there are often situations where executives and chairmen are not frequent. Some chairmen are distressed: "I tried a lot of ways to get the team to get the same desire, and I wanted the executives and the team to get closer to me, but they just didn't get closer." ”
The same desire from top to bottom can be understood as the same frequency of strategy in the enterprise. In the mind of the chairman, there may be several dimensions to interpret the strategic same frequency: annual goals, the company's development path, and principles and principles, however, these dimensions do not seem to be able to explain the "strategic same frequency" thoroughly.
What is the essence of strategic co-frequency?
The essence of strategic co-frequency is mission, vision, and values
Being on the same mission means we want to do the same thing
There is a small shop that makes noodles. Someone asked the founder of this noodle restaurant, do you have a mission?
He said, "My mission is to make a bowl of good noodles for tourists from afar.
It seems like a very ordinary mission. Think about it, everyone is a tourist from afar. We all have the opportunity to go to the airport, train station, and bus station, but it seems that it is not easy to eat a bowl of good noodles. Therefore, "making a bowl of good noodles for tourists from afar" seems to be a very ordinary mission, but it can move people's hearts and allow everyone to enter the game.
In 2023, from the taste of "Zi" to the "coast" to home, from the dialogue between the north and the south of cultural tourism, we will see cities taking action. Businesses began to cook a good meal, and citizens began to provide free delivery services for private cars, carpeting the steps, and putting colorful lanterns on the buses ......Everyone wants to give a good experience to tourists from afar. In a certain sense, this has achieved the same frequency and mission, because everyone is willing to add glory to their hometown and fight for their hometown.
Aligning with the vision means that we have the same expectations for the future
Many chairmen want their companies to be respected. However, respect is never one-sided. Expectations for the future should not only be based on the results, but also on the path to achieve the results. In other words, to sow the cause.
What is the cause of respect?It's about respecting others. So, while we may be small, our vision is to be a respectful and respectful company. For example, when the founder of the noodle restaurant and his four or five team members worked hard for this mission, everyone's enthusiasm and passion were ignited even more. In the future, they will definitely be able to achieve a respected enterprise.
Same frequency in values: the unity of knowledge and action, apply what you have learned, be a decent person, and do serious things
Our mission tells us where we started, our vision shapes where we go, and our values are the creed that guides us along the way。Only in this way can the team rise from within a sense of nobility.
For example: "the unity of knowledge and action, and the application of learning". This is a requirement for learning to do things, seeking truth and knowledge, and being a "true" person, our learning is not to breed a sense of superiority, but to promote the team to grow together.
Another example: "Be a decent person and do serious things". Values are the spiritual contract within the team, the tacit understanding that goes deep into the personality and character, and the contract concluded between each other with kindness and dedication. With good values, we will not do things that harm the interests of others, we will think about others from the bottom of our hearts, and feel that it is our luck to be able to do more for others.
Let's look at a vivid case:
There is a well-known enterprise that has invested in an agricultural project in a poor area. The investment cycle in agriculture is long, the returns are low, and the land is barren and resource-scarce. The project was like planting flowers on a stone, and it was an impossible challenge. Why would the chairman do this?The whole team didn't understand. Although the project was started, everyone was not motivated and morale was low.
Once, the chairman showed everyone a ten-year-old ** saved in his mobile phone: a four-year-old child, standing barefoot on the road in the middle of winter.
The child came from an ordinary family in this area. Why don't the child's mother give the child shoes on such a cold day?The child's mother said that there is only one pair of shoes at home, and the four children wear them in turns. The eldest wears it, and the second wears it;The second child wears it, and the third child wears it;After the third child wears it, the shoes are rotten, and the fourth child has no shoes to wear.
The chairman recalled that scene and was very emotional, he said, "The whole family has only 2,000 yuan. And this family is just a microcosm of the lives of people in this region. Later, with the support of the party and **, the family built a new house. I thought, what can I do for them?I just want to help them get out of poverty. That's what I really wanted to do."
The chairman continued: "At my current age, you give me another few billion yuan to do other money-making industries, and I have no interest." There is only one thing that can make millions of fruit farmers in this region build a better life together, and only this one thing can make me truly passionate and passionate. ”
The chairman's altruism allowed the team to see the lofty mission of the enterprise. The chairman's determination has also become the confidence of the team. The chairman and the senior management team work together to open each other's hearts and create together. After several days of co-creation and discussion, we finally determined the corporate mission of "building a better life with millions of local fruit farmers".It depicts the corporate vision of "the world's best orchards, moisturizing thousands of homes".
Through co-creation, this mission and vision is no longer the desire of one person, but has become the consistent belief of the whole team and the whole enterprise.
Why is this chairman able to achieve the same frequency with the team?Going deeper, what is the essence of the mission, vision, and values at the same frequency?
The essence of mission, vision, and values at the same frequency is to be at the same frequency
What is the Tao?Mr. Yang Ming said that conscience is the principle of heaven, and conscience is the way. And conscience has always been there. Just like the chairman's heart to help the agricultural industry, he saw the compassion of the barefoot child rising, isn't this a manifestation of conscience?
Therefore, the essence of the same frequency and mission, vision and values is to be at the same frequency on the road of Tianli and the same frequency on conscience. Everyone has a conscience, and when we return to a clear conscience and the empathy and compassion in our hearts rise, the team will naturally share the mission, vision, and values, and will also work hard to achieve the annual goals without hesitation.
Going back to the beginning, if we understand "the same desire from top to bottom" as running to the chairman, then this "same" is "convergence". A locomotive drags a carriage and is very tiring. Alignment of mission, vision, and values is the premise for the team to be aligned. If everyone is in the same way, the same conscience, as if each carriage has its own energy, and those who want the same up and down win.