J&T netizens caused users to refuse to accept the follow-up? The company is now cowardly, and the comment area of netizens exploded
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Introductory. J&T Express, which has always been known for its efficient and stable express delivery services, has recently received the attention and boycott of Messi's cooperation, which has caused a serious crisis for the company. The arrogant official response angered a large number of users, and even caused users to refuse to accept the delivery, the market value evaporated, and the stock price plummeted. In this incident, J&T Express's public relations response was questioned, which triggered a deep reflection on the enterprise and **.
The J&T Express crisis triggered by the Messi incident.
The cooperation between J&T Express and Macy's became the focus of attention, and the company's arrogant response made netizens angry. Refusing to receive emails and severing contact is a kind of soft violence resistance of users to the response of Speed Rabbit Express. Not only was the company abandoned by the market, but the ** share price also raised questions from investors - the evaporation of market value was enough to put a group of executives to shame.
In this crisis, the gap between J&T Express and users has been ruthlessly widened. The trust between users and the company is at stake, and what to do about the future has become a serious choice for the company's management.
Refusal to handover: a gesture of defiance.
The user's refusal to receive the express delivery strongly expresses their attitude towards J&T Express. This behavior is not only a direct reflection of the company's dissatisfaction, but also a direct rejection of the company's attitude by the user. The user has the right to refuse to accept it, which is not only dissatisfied with the attitude of J&T Express, but also tells J&T Express Company with his own practical actions that all bad behaviors will not succeed.
Market value evaporation: the trade-off between a company's reputation and market position.
With the increase in user rejection, the market value of Pole Rabbit Express has evaporated, and the company's commercial position has gradually become precarious. The company had to strike a balance between maintaining its reputation and market position, and finding ways to deal with risks and regain the trust of users and the market.
Official response and public reaction.
J&T Express's official response and ** reaction have attracted widespread attention. The company issued a clarification statement in an attempt to calm the anger of netizens, but the effect was not ideal. The official response to the incident denied, ** yes"Rumormongers"not only did not get the understanding and recognition of netizens, but deepened the doubts and speculations of netizens.
The lack of response to the crisis exacerbated the negative sentiment of users as companies appeared hesitant and slow to act in the face of the crisis. A company's performance in the face of a crisis is often a litmus test of its professionalism and credibility, and the lack of crisis management in public relations has been exposed in this crisis.
Clarification statement: a storm that is difficult to quell.
The release of the clarification statement was Jaguar Express' first PR ploy, but it did not work as well as expected. Users' distrust of the company's attitude has gradually accumulated, and the company needs a more positive attitude and more decisive measures to turn the situation around.
PR reaction: a test of professionalism.
J&T Express showed its incompetence in crisis management and failed to make a timely and decisive public relations response, which angered users even more. The company needs to rethink the quality of its PR team and improve its ability to respond to the crisis to better protect the company's image and reputation.
Reflections and lessons learned on crisis PR.
Extreme Rabbit Express has suffered an unprecedented crisis in the Messi affair, and the company's PR response has been deemed inadequate. In the face of emergencies, the timeliness and accuracy of external reports are the key to the company's response to the crisis, and J&T Express is obviously negligent in this regard.
This incident is a wake-up call for companies to rethink public relations in crisis situations and become an urgent task that companies must undertake. Enterprises need to be more sensitive to trends, formulate and implement effective crisis public relations plans in a timely manner, in order to reverse the unfavorable situation as soon as possible and restore corporate reputation and user confidence.
*Trend: Accurately grasp key information.
Enterprises must understand the best trends, obtain users' reactions and evaluations in a timely manner, so as to better understand their needs and emotions, and adjust their public relations strategies and measures in a timely manner.
Crisis Communication Plan: Develop and implement it in a timely manner.
Companies facing a crisis need to have a perfect crisis PR plan to quickly respond to unpredictable situations and effectively protect the company's image and reputation.
Summary. The crisis faced by J&T Express in the Messi incident is not only a challenge to public relations, but also a test of the company's ability to respond to the crisis. Enterprises need to pay close attention to the problems exposed in this crisis, and reflect on their public relations strategies and coping methods, in order to face future crises more calmly and better maintain their image and market position. Enterprises must continue to strengthen the construction and training of crisis management teams, improve the professional level of public relations crisis management, and be fully prepared to meet future challenges.
Summary. In modern society, the ability of enterprises to deal with crises has become the key to the survival and development of enterprises. The J&T Express crisis not only allows people to see their own shortcomings in public relations, but also reminds other companies that crises are everywhere, and it is important to know how to resolve the crisis in a timely and effective manner, regain the trust of users, and maintain the reputation of the company. Enterprises need to continue to learn and progress to adapt to changes in the external environment, maintain competitiveness, and win the support and recognition of the market and users.
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