Last year, BYD successfully realized the strategy of "the same price of oil and electricity", with 9The 980,000-plus Qin PLUS DM-i model has entered the market strongly, and the effect is remarkable. Now, as soon as the Spring Festival holiday ended, BYD once again made a big move and launched a new strategy of "electricity is lower than oil". On February 19, BYD officially announced that Qin plus and destroyer 05 glory version were listed, with an official guide price of 7From 980,000 yuan. And these two cars are new energy vehicles, on the green plate, free of lottery, no restrictions and free of purchase tax, low configuration can really land in 8Within 50,000 yuan, this ** you say that it is fragrant or not?
BYD launched a general attack on joint venture fuel vehicles, which is really crazy, and it is estimated that it will cause another wave of car buying boom.
Price reduction and allocation
Seeing this, many people will think, you have dropped so much, it must be a simple match. Judging from the current official information, this time the ** has been reduced, but the configuration has been improved. Under the condition that the original configuration remains unchanged, the upgraded intelligent voice continuous call and the intelligent power-on and power-off functions of the whole system are upgraded to facilitate the daily use of the car by the owner.
BYD can reduce prices and increase allocation, and it has its own reasons. You must know that in 2023, BYD will have a cumulative annual sales of 302440,000 units, a year-on-year increase of 619%, not only the annual sales champion of China's auto market, but also the global new energy vehicle sales champion. As the world's new energy vehicle sales champion, BYD has the advantages of scale effect and the whole industry chain, which makes it have the initiative in product pricing. Through cost control and technological innovation, BYD has successfully reduced production costs, and then demonstrated sincerity in the best products, and will benefit consumers with more benefits. This strategy not only enhances BYD's market competitiveness, but also allows consumers to truly feel the dividends of its development.
The general trend of new energy popularization is inevitable
BYD, as a leader in new energy vehicles, has launched 7The 980,000 Honor Edition model achieves a plug-in hybrid** lower than that of the same class of fuel vehicles, which marks a new milestone in the development of the automotive category and strengthens the dominance of Chinese brands in the A-class family car market. BYD aims to promote the popularization of new energy vehicles, so that more consumers can afford and are willing to buy new energy vehicles.