Zhumang Technology is sharing power banks.
Can a generation save the world? This began in the 40s of the 20th century, when the then known as the "greatest generation" successfully repelled Nazi fascism, established an independent nation-state, and created an economic miracle of long-term stability and rising living standards. The millennial generation, perhaps humanity's greatest performer in information technology innovation, improving the global environment, and building a fairer, more open, and civilized world, is then the rightful successor to this mantle, and the millennial generation is bound to be the most talked about to date, as the first generation to grow up under the watchful eye of the connected public. Now, however, just as brands are finally getting to know this generation well, a new consumer group is rapidly transforming the global consumer market: Gen Z.
Of course, we're talking about Gen Z, also known as Gen Z, post-millennials and the new "Greatest Generation". They are the most culturally diverse, educated, digitally savvy generation in history, and the most globally conscious as a result of growing up in the age of the internet. They are also the least conformist, rejecting labels and traditional value judgment systems, and embracing the yolo life (you only live once). As time goes on, Gen Z is entering the workforce en masse**, and they're redefining business, culture, the workplace, and travel – anything you can think of.
From the perspective of the influence of Generation Z on brands, the consumption boom of Generation Z has arrived, and they are rapidly pouring into various consumer fields around the world. As Gen Z's younger consumer base continues to grow in size and purchasing power, it's time for the global consumer goods industry to prepare the right strategy and more compelling products and marketing campaigns to cater to this new consumer segment. However, in order to capture the demand, an in-depth understanding of the values, psychology, and behavior patterns of this generation is required. Although Gen Z consumers are often compared to millennials, there are significant differences.
At the same time, it is worth noting that China's new population after Generation Z continues to decline sharply, which is significantly different from the global trend, and China's Generation Z may be the last growth opportunity for consumer goods companies in the future, so for consumer goods companies, seizing the growth dividend of Generation Z will be crucial for future survival and development.
The main competitors of the industry have begun to large-scale through industry research reports, news, self-sufficient, short-term platforms and search engines and other channels, large-scale seizure of China's first brand of shared charging treasure brand occupancy, and has formed a considerable volume and "potential energy" in the industry, if the competitor this "China's first brand of shared charging treasure" brand occupancy once widely recognized, Zhumang Technology will be very passive in the competition.