In recent years, naked-eye 3D advertising has blossomed all over the country, and brand marketers such as Nike, Xiaomi, and Pepsi have rushed to launch many creative works to create a refreshing three-dimensional effect for the outdoor, and push it to the hot search on the Internet, releasing huge commercial value.
This kind of "circle-breaking" gameplay has gradually become the new favorite of the outdoor industry. So, what is the hotly discussed naked-eye 3D, what business value can it bring, and what are the practical application scenarios?
What is glasses-free 3D
The so-called naked-eye 3D means that the human eye can intuitively feel the 3D three-dimensional visual effect without using glasses, helmets and other additional equipment.
It represents a business trend in the future, and there are currently naked-eye 3D screens in commercial areas such as Taikoo Li in Chengdu, Times Square in South Korea, and Times Square in New York in the United States. But what really makes naked-eye 3D spread across circles is actually the ** material that needs to be customized.
Through the large high-definition LED display, the naked-eye 3D creative content can shock the facial features of pedestrians, produce instant emotional connection, and make people spontaneously check in and spread. This is also the reason why glasses-free 3D is almost all popular in different industries and advertising and marketing fields.
The commercial value of glasses-free 3D
So, why is glasses-free 3D favored by many companies and have launched glasses-free 3D advertising?
1) Novel marketing to enhance brand favorability
Combining their own situation to create differentiation is the magic weapon for most enterprises to win when competing. In this era of information, "it's better to be different than better" is one of the principles of marketing innovation for brands. And the hot glasses-free 3D provides a new way for brands to market. The emergence of glasses-free 3D advertising presents a combination of rich elements, which is more effective for shaping the brand mind of consumers, can better establish a deep connection between the brand and users, and improve the user's favorability towards the brand.
2) High-frequency communication to improve brand voice and sales conversion
Because naked-eye 3D advertising has the characteristics of novelty and good visual effect, it can cause the first person to stay and shoot. Most of them will take the initiative to share their photos on social platforms, which will double the brand recognition and bring more voice and sales conversion. For example, Nike's glasses-free 3D advertising, designers & creative coders & brand marketers collaborated across borders, and finally won nearly 10 million ** copies worldwide, which also made the 2022 Air Max Day gain a lot of attention.
The application scenario of glasses-free 3D technology is currently very widely used, and the first wave of marketing dividends falls on the outdoor large screen in the center of the business district, and the marketing value and commercial value of its display have been recognized by many brands. However, in addition to outdoor large screens, the application of naked-eye 3D has been applied in exhibition halls, mobile phones, and elevators.
Exhibition Hall:The application of glasses-free 3D in major exhibitions is also becoming more and more frequent, especially the combination of AR, VR, holographic projection and other technologies, which can not only achieve two-way interaction with users, but also can more vividly and directly display enterprise products, which has become an eye-catching artifact in major exhibition halls.
Mobile:Internet platforms such as Douyin, WeChat, and Weibo have also launched naked-eye 3D effect advertisements on small screens, which are more three-dimensional in the form of content display, more attractive, shocking, visually impactful and infectious.
Elevator:In China, the melon seeds took the lead in swiping the elevator with naked-eye 3D advertising, and brought consumers a more realistic and immersive advertising visual effect through the creative design of "product blowing in the face", and also played the elevator advertising to a new height at the level of interesting communication and technology.
In short, the application of glasses-free 3D in various scenes has undoubtedly played a role in promoting the digital innovation of brand marketing, but if brands want to break the circle with the help of glasses-free 3D, they also need to have enough whimsical and creative materials.
What can we do?
Based on 3D CGI, Dapan Innovation integrates professionals in visual communication, art design, film and television directing, marketing and other professionals to provide enterprises and brands with integrated services from visual creativity to production.
The main services include: 3D product animation, brand concept, TVC, product 3D rendering, AR marketing, glasses-free 3D advertising, dynamic posters, event openings, press conferences, etc.
Dapan Innovation has served enterprises in more than 20 countries, including Fortune 500 companies, NASDAQ-listed companies, and top-level enterprises in the industry.