The collective price increase of big-name cosmetics is up to 600!
L'Oreal, Estee Lauder, and LVMH have collectively raised prices, including 9 brands such as Estee Lauder, La Mer, Jo Malone, Tom Ford, and MAC under Estee Lauder, as well as 6 brands such as Lancôme, Biotherm, Helena, and Kiehl's under L'Oreal Group, and 3 brands under LVMH Group: Givenchy Beauty, Dior Beauty, and Guerlain.
The price increase of individual products of Origins, Avada, Meike and Tom Ford is higher, and the price increase of Tom Ford Fierce Night Luxury Black Perfume (100ml) is the most obvious, from 1350 yuan in one breath**600 to 1950 yuan.
L'Oréal's Biotherm rose higher, with the Frozen Blue Bottle Essence (50ml) rising from 920 yuan**360 yuan to 1280 yuan.
LVMH Group's Guerlain has also moved relatively largely, and the price of perfume has risen amazingly, with different versions and models of Imperial Water cologne rising by more than 1,000 yuan to more than 4,000 yuan.
The price increase is the usual operation of the big brand to improve the performance every year, the market is downgrading in consumption, and the big brand is upgrading, which is not contradictory, because the downgrade and upgrade are completely two people, and the big brand just took advantage of this to carry out a wave of user screening. However, in the fully competitive market of cosmetics, there are too many alternative products.
In the face of price increases, how will you respond to beauty-loving people?
Some people think that if the skin care product exceeds 3,000 yuan, it is really better to add some money to go directly to the medical beauty, and the effect is more direct.
Some people think that it is not necessary to import big brands, and now there are many cost-effective cosmetics in domestic products to choose from, so there is no need to use big brands.
Some people think that big-name cosmetics have no special effect, that is, they know how to advertise, create dreams for women, find some beautiful stars to endorse, and make women feel that they can become fairies when they use them.
Of course, more people have begun to streamline their skincare, spending a lot of money on serums and creams, and choosing other cleansing, moisturizing, sunscreen, and makeup options. Smart women have learned to automatically block out the hype of various concepts of merchants, and have learned to say "no" to unnecessary, repetitive, and homogeneous products.
If it were you, what would you choose in the face of a price increase from a big brand of cosmetics?