In the past ten years, shopping malls have blossomed everywhere in China. However, behind the "Great Leap Forward" growth, many shopping malls are facing increasing challenges in the face of factors such as the rise of strong retail brands, the development of e-commerce, and changes in market consumption concepts. In this context, the shopping mall solution designed by Best Space based on more than 10 years of experience at home and abroad will help enterprises establish effective anti-risk capabilities in order to establish a competitive advantage in the market.
The pre-planning requirements are high, and the investment management is complex
In the face of fierce competition, shopping malls need to extend the chain of management. On the basis of optimizing and improving the research and planning process, it is necessary to fully conduct competition and conduct more reasonable planning and design. In addition, shopping malls need to take more initiative in attracting investment, from introducing more attractive anchor store cooperation, to format brand placement and circulation design; In the process of attracting investment, it is also necessary to strengthen the management of the follow-up progress to meet the requirements of the inverted opening time; When the ability to attract investment is insufficient, the third-party support is reasonably introduced, etc.
The pressure of operating returns is high, and refined management is required
Domestic shopping malls generally do not have high returns, and investors are under pressure. For this reason, more and more enterprises are trying to introduce asset management methods, which also puts forward higher requirements for the operation and management system. Doing a good job in refined operation management is essentially to solve three problems: rent collection, continuous operation and risk control. That is: how to ensure the timely collection of rent under the given conditions, how to ensure the normal operation of the shopping mall and achieve sales growth, how to take timely response to the risks to avoid losses, etc.
The requirements for customer drainage are high, and membership marketing is difficult
Many shopping malls hope to drive more customer flow and consumption through marketing methods, and then promote merchants to generate more sales, so as to establish their cooperation stickiness with shopping malls. With the popularization of mobile technology, LBS, face recognition, business district big data, etc., many shopping malls have gradually integrated the membership marketing system into these technical means to open up the business closed loop of "outfield drainage, entry perception, marketing reach, merchant consumption, and member rights", so as to revitalize the member assets of shopping malls.
Pre-planning process
Combined with the planning and positioning of urban business districts and competitive product survey information, establish a scientific business planning plan and rental pricing plan; Decompose the asset management target into one shop and one price to guide investment attraction and operation.
Investment promotion and signing process
Manage the brand library and cooperation investment resources; Combined with the mechanism of follow-up of planned tasks, the work of the investment negotiation process is managed; Manage the process from contract signing to execution.
Day-to-day operations
Manage all matters from the delivery of shops to the withdrawal of the premises, and follow up on rent collection; Monitor merchant sales; Establish a risk early warning system to track and adjust risks such as ping efficiency, rent-to-sale ratio, and collection rate in a timely manner.
Financial accounting
Automated processing from business to finance to ensure the efficient and smooth flow of income from bill issuance to payment processing to rights and responsibilities; Meet the income accounting requirements of the right and responsibility caliber.
Planning and marketing
Management of the development and evaluation of planning activities; Through the combination of membership management system and passenger flow identification technology, precision marketing is carried out.