Two sessions chat room
Time: Evening of January 26, 2024.
Venue: Yunnan Provincial CPPCC organ on the second floor of the "scholarly CPPCC" reading room.
Moderator: Liu Xia, reporter of Yunnan CPPCC Daily.
Guests
Xu Zhongxuan, deputy to the Yunnan Provincial People's Congress, general manager of Yunnan Huaerbei Optoelectronics Technology.
Zhao Jincai is a member of the Standing Committee of the Yunnan Provincial Committee of the Chinese People's Political Consultative Conference, vice president of the Provincial General Chamber of Commerce, president of the Provincial Floor Chamber of Commerce, and chairman of Yunnan Jincai Group.
Lai Qingkui is a member of the Yunnan Provincial Committee of the Chinese People's Political Consultative Conference and a professor at the School of Economics and Management, Southwest Forestry University.
Deng Xiaohua is a member of the Kunming CPPCC and the executive vice president of Kunming Zhenming Food Co., Ltd.
Li Kun, General Manager of Yunnan Dashan Beverage.
Words from the moderator
In recent years, the CPPCC members of Yunnan Province and Kunming City have conducted many field visits and investigations to representative packaged drinking water enterprises such as Zhenming Jinlong and Yunnan Shanquan around how to further strengthen and improve the Yunshui industry and the "10 billion Yunshui" industrial project of Kunming packaged drinking water. Subsequently, at the provincial and municipal two sessions, the provincial and municipal CPPCC members submitted relevant proposals on building a "10 billion cloud water" industry. It is worth noting that there are still some shortcomings and deficiencies in the development of Yunshui industry, although the production technology and service standards of Yunshui enterprises are at the leading level in China, but the overall situation of industrial development is still a certain gap compared with the packaged drinking water industry outside the province.
The topic of this issue of "Two Sessions Chat Room" revolves around how to give full play to the advantages of Yunnan's unique resources, launch the Yunshui brand, and provide strong power support for the "cloud" brand industry.
Yunshui has a low market share in the country
Moderator:Our province is rich in high-quality drinking water resources, so what is the current situation in the development of packaged drinking water industry? First of all, I would like to invite Deng Xiaohua to introduce the situation from the perspective of practitioners in the field of packaged drinking water.
Member Deng Xiaohua:As a practitioner in the field of packaged drinking water, I have a better understanding of the development of the industry, according to statistics, the market size of the national packaged drinking water industry has been close to 150 billion yuan, with an average annual growth rate of about 5%. On the other hand, there are more than 630 packaged drinking water production enterprises in Yunnan Province, with an annual output value of only more than 2 billion yuan, and only 2 enterprises above designated size of 100 million yuan, and Yunshui's market share in the national market is only 15%, far lower than Guangdong, Zhejiang and other downstream provinces of water sources, compared with Jilin Province and other large mineral water provinces. As the provincial capital, the output value of packaged drinking water enterprises in Kunming is only about 1.5 billion yuan, although it accounts for 70% of the province's market share, but the current situation of the industry still shows the characteristics of small enterprise scale, small number of enterprises above designated size, and almost zero provincial brand.
The packaged drinking water industry is small and weak
Moderator:Yunnan has a good water resource advantage, why can't this resource advantage be transformed into a development advantage? I would like to ask Commissioner Deng Xiaohua to talk to General Manager Li Kun.
Member Deng Xiaohua:I think the reasons are manifold. First of all, due to the geographical characteristics of Yunnan, the logistics cost is high, which makes it difficult for products to go out of Yunnan, and the added value cannot be improved. Secondly, the backwardness of transportation methods also restricts the development of the packaged drinking water industry. For example, the existing national standard electric vehicles are not suitable for transporting urban livelihood products such as bottled water in terms of safety and loading, and there is no clear statement on whether the tricycle can settle down and hit the road, which undoubtedly brings many difficulties to the development of the packaged drinking water industry. In addition, from the provincial and municipal levels, the guidance and overall planning of Yunnan's drinking water industry in the past few years have been far from enough, although there are multiple regulatory departments in this field, such as the Market Supervision Bureau, the Food and Drug Administration, etc., but there is a lack of a leading department or competent department to lead the development of the industry.
Li Kun:Affected by the epidemic, many small-scale enterprises have begun to pile up to produce low-value products, such as a small bottle of water for one yuan and a large bucket of water for three or four yuan. These products have to compress costs at the front end due to their low quality, so that product quality and service quality cannot be guaranteed. This not only does not make a positive contribution to the entire packaged drinking water industry, but will drag down other enterprises that operate normally and develop.
Moderator:After listening to the introduction of the industry development of the two heads of water enterprises, I found that there are still some difficulties and problems in the development of the Yunshui industry, and what are the main aspects of these difficulties and problems? Please introduce the two heads of water enterprises.
Member Deng Xiaohua:There are indeed certain difficulties and problems in the development of Yunshui industry, and from the perspective of the total output of packaged drinking water, Yunnan is only half of that of Guizhou Province.
First, a quarter of Sichuan Province, the gap is large, and the province's packaged drinking water enterprises are small, scattered and weak, the integration and development efforts are not enough, Yunshui out of Yunnan, out of the country is not ideal, the market share of other provinces and foreign countries is very small.
Li Kun:I very much agree with Deng Xiaohua's views that in addition to some of the information introduced by Deng Xiaohua, there are two other aspects of the development of the Yunshui industry that need urgent attention. First, production quality talents, process automation talents, marketing channel talents, digital transformation talents, etc. are crucial to the upgrading and development of the food industry, because the industry demand for talents can not meet the standards of high-tech talents, so they can not enjoy the talent incentive policy of our province, and the lack of high-skilled talents also restricts the development and upgrading of Yunnan's drinking water industry to a certain extent. Therefore, I suggest that we should attach importance to the development of the cloud water industry from a strategic height, incorporate the drinking water industry into the overall industrial development plan of the province, and make every effort to do a good job in water resources, strengthen the water industry, make a sound water brand, do a living water culture, and expand the water platform, so as to achieve simultaneous improvement of economic, social and ecological benefits. Second, the added value of the drinking water industry should be guaranteed, and in terms of handling mineral water licenses, it is recommended that relevant departments open a green channel for water enterprises to apply for mineral water licenses in accordance with the principle of legality and compliance, so as to keep the added value of Yunnan's packaged drinking water industry in Yunnan.
Turn resource advantages into development advantages
Moderator:Yunnan has a good ecological environment and abundant water resources, so how can we transform our resource advantages into development advantages and economic advantages?
Representative Xu Zhongxuan:Yunnan Province is blessed with unique water resources and high-quality local water brands. However, these water brands have not formed a strong industrial chain, and the difficulty of Yunshui "going out" still exists. I suggest that we can learn from the successful experience of Guangxi Bama Water and Evian Water in France through precise market positioning and brand promotion to maximize the value of water. From the perspective of enhancing the value of the cloud water industry, we can try to re-examine the best positioning of water, so that high-quality water can get the value it deserves. At the same time, it is also necessary to strengthen the cooperation and alliance in the industry, and jointly build the brand image of Yunshui through the organization and guidance of the Chamber of Commerce (Association), so that the image of "high-end Yunshui" can go to the world. In addition, it is necessary to further optimize logistics channels, reduce transportation costs, solve the problem of high freight in the Yunshui industry, and let Yunshui reach consumers in a more reasonable and convenient way.
Member of the Standing Committee of Zhao Jincai:In recent years, I have been paying attention to and promoting the development of the cloud water industry. In my opinion, to build a cloud water industry, first of all, we must continue to develop and innovate to provide consumers with more diversified and high-quality aquatic products. Secondly, it is necessary to strengthen industry norms and management to ensure that every drop of water meets national standards and consumer expectations. Thirdly, it is to promote the development of industry collaboration and agglomeration, form a scale effect and cluster effect, and enhance the competitiveness of the entire industry. I hope that in the near future, we can see the Yunshui industry develop by leaps and bounds and become an industry of tens of billions or even hundreds of billions. At the same time, I also hope that the relevant departments can give more support and attention to the Yunshui industry and jointly promote the healthy development of the Yunshui industry.
Member Lai Qingkui:Although Yunnan is rich in water resources, its commercial value is far underestimated. Yunnan's water resources are largely used for power generation, with clean energy accounting for 80%, ranking second in the country, which undoubtedly proves the huge role of water in the energy sector. However, in addition to being used for power generation and satisfying low-value utilization such as agricultural irrigation, Yunshui is rarely used for intensive processing and value-based utilization, and there are problems of insufficient resource utilization and insufficient value development. However, problems are often accompanied by opportunities, if we can change our thinking, water resources from low-value use to first-value use, then Yunnan's aquatic industry will usher in unprecedented development opportunities, which will not only help enhance the commercial value of Yunnan's water resources, but also help promote Yunnan's green development and sustainable development. After decades of development, some leading water enterprises in Yunnan have a leading level in the country in terms of production technology, management mode and management system, which can be described as the right time and place, and if coupled with the strong support of various departments, it is entirely possible for the Yunshui industry to form an output value of 10 billion yuan or even higher.
Drum and cheer for the Yunshui industry
Moderator:As far as I know, Zhao Jincai, a member of the Standing Committee, has been advocating for the development of the Yunshui industry for many years, and among the 40 good proposals of the Provincial CPPCC in 2023 announced a few days ago, the proposal of "Suggestions on Ensuring the Survival and Development Elements of the Green Yunshui Industry" put forward by you is among them.
Member of the Standing Committee of Zhao Jincai:Yes, I have been paying attention to the development of the Yunshui industry for many years, and have submitted proposals on the development of the Yunshui industry for many years, although the angle is different every year, but the focus is on how to make the Yunshui brand bigger and stronger. When it comes to brand, I think that a successful brand needs to be cultivated, just like the "green food brands" such as Yunyan, Yuncha, Yunguo, Yuncai, Yunhua, Yunji, and Yunca, which have been cultivated and grown in our province. Although there are still some difficulties and problems in the growth process of the Yunshui industry, we must be full of confidence in its bright future. Speaking of which, I would like to share with you some of the experiences of Guizhou Province in building a water brand.
In recent years, Guizhou Province has actively built a public brand of "Colorful Guizhou Water" by focusing on the four articles of "Guizhou People Love Guizhou Water", "Drinking Guizhou Water in Guizhou", "Guizhou Water Brewing the World's Tea" and "Guizhou Good Water Out of the Deep Mountains". At present, through brand cultivation, Guizhou Province has initially formed a new development pattern led by the public brand of "Colorful Guizhou Water", coordinated development of local brands such as "Polar Bear", "Guizhou Spring", "Feilong Rain" and "Miao Southwest", and strong support of well-known brands such as "Nongfu Spring" and "Wahaha". These experiences are worth learning from.
Give full play to the advantages to build the Yunshui brand
Moderator: How can we give full play to the resource advantages of Yunnan and polish the brand of Yunshui?
Representative Xu Zhongxuan:Like Yunnan's flowers, Yunnan's water is of unrivalled quality and value, but it is essential to educate more people about and value this resource. We need to show the unique charm and advantages of Yunshui to the outside world through various channels and methods. This is not only the responsibility of the enterprise, but also needs to be jointly participated and promoted by all parties, such as the Chamber of Commerce (Association), and the United States. Only in this way can we make Yunshui a beautiful business card, so that more people can understand, recognize and fall in love with it. At the same time, it also involves the issue of ** and value.
Indeed, at present, the Yunshui industry has fallen into the dilemma of low value cycle to a certain extent, and to change this situation, it is necessary to start from many aspects. On the one hand, enterprises should continuously improve product quality and service levels to create high-end, high-quality aquatic products; On the other hand, the first and most important chambers of commerce (associations) should also strengthen supervision and guidance to promote the development of the industry in the direction of more value. In addition, it is also crucial to regulate market behavior and maintain fair competition. Only in a standardized and orderly market environment can enterprises give full play to their own advantages and achieve healthy competition and common development. Therefore, I call on all parties to work together to strengthen market supervision and standardization, so as to escort the healthy development of the Yunshui industry.
Member of the Standing Committee of Zhao Jincai:Although the aquaculture industry seems to be traditional, it actually has huge development potential and market space. In order to make the Yunshui industry bigger and stronger, in terms of thinking concepts, it is necessary to break the shackles of tradition and look at the aquatic industry with a more open and innovative thinking. In terms of brand building, we should focus on improving the added value and brand influence of products, so that consumers can recognize and love Yunshui more. In terms of R&D and innovation, we should increase investment and continuously introduce new products and services that meet market demand. In terms of logistics, we can try to explore new logistics models and cooperation methods to reduce transportation costs and improve efficiency. In addition, the Yunnan packaged drinking water industry should develop together, establish the Yunnan packaged drinking water industry chamber of commerce or association, and achieve the goal of resource sharing, complementary advantages and common development through the power of the chamber of commerce (association) and other organizations. This can not only improve the competitiveness and anti-risk ability of enterprises, but also promote the upgrading and development of the entire industry.
Member Lai Qingkui:I suggest that we should increase support for the aquaculture industry, including financial support, tax incentives, technology research and development, etc., to provide a strong guarantee for the healthy development of the industry. At the same time, as Zhao Jincai said, industry guidance is the key. It is an important way to promote the development of the Yunshui industry by establishing industry chambers of commerce (associations) or alliances, strengthening communication and cooperation between enterprises, jointly formulating industry standards and norms, and forming an orderly market environment. In addition, innovative R&D and quality display are also the key to enhance the competitiveness of the Yunshui industry, and it is necessary to dig deep into its uniqueness and advantages, and show its quality in a scientific way, so that consumers can truly realize the value of Yunshui.
Member Deng Xiaohua:To make the Yunshui industry bigger and stronger, we need to start from many aspects, strengthen overall planning, improve the logistics system, innovate transportation methods, and clarify the competent authorities. Only in this way can cloud water resources truly play their due value and inject new vitality into Yunnan's economic development. In the current economic environment, logistics problems and food safety standards are important factors restricting the development of Yunshui industry, and it is recommended to reduce the toll of Yunshui high-speed transportation. Solving these problems can not only enhance the overall competitiveness of the industry, but also provide better protection for the health and employment of the people.
Strengthen the protection of high-quality water sources
Moderator:Yunnan has abundant high-quality water resources, but no matter how high-quality water resources are, they are not inexhaustible, so how can we protect high-quality water sources?
Member Deng Xiaohua:Regarding the protection of drinking water sources, Zhenming Food Co., Ltd. has always attached great importance to it. The company regularly carries out co-construction plans with villagers around water sources to carry out afforestation and water source supervision.
Li Kun:When it comes to drinking water management, collaboration and transparency between businesses and local communities are essential. In order to ensure the sustainable use of water resources, it is necessary for all parties to participate in the process, clarify responsibilities, and achieve open and fair management. First, all parties should be aware of the overall state of water resources. This requires us to conduct a comprehensive assessment of water resources, understand the supply and demand situation, and provide a basis for scientific decision-making by enterprises. On this basis, enterprises, communities and other stakeholders should jointly participate in water resources management to form a good mechanism for multi-party co-governance. I call on relevant departments to give more support to enterprises in planning and resource management, and jointly promote the healthy and rapid development of the aquaculture industry by formulating scientific and reasonable plans and providing necessary resource guarantees. At the same time, enterprises will continue to strengthen their awareness of self-protection to ensure water security and sustainable development.
Member of the Standing Committee of Zhao Jincai:When it comes to the protection of drinking water sources, we must thoroughly implement the idea of ecological civilization, practice the development concept of "lucid waters and lush mountains are invaluable assets", take the construction of ecological civilization as a strategic task, adhere to ecological priority and green development, continuously strengthen the construction of water conservation functional areas and ecological environment support areas, effectively strengthen the protection of water sources, and make every effort to improve the water ecological environment.
Member Lai Qingkui:I would like to share my views on the protection of drinking water sources. Yunnan has abundant forest resources, the headwaters of major rivers, along the banks and the source of water sources are ecological public welfare forests, which are strictly protected, and the state has subsidies for different types of ecological public welfare forests, and the national public welfare forests are subsidized by 15 yuan per mu per year. As the protection of drinking water sources for urban residents and commercial development, the subsidy of 15 yuan is still very low, far from meeting the needs of rural residents, Yunnan should gradually increase the subsidy standard for public welfare forests, and contribute to the protection of drinking water sources. In addition, for certain high-quality drinking water sources, it is possible to cooperate with research institutions and enterprises to develop commercially valuable products, so as to obtain more funds for the protection of drinking water sources.