With the rapid development of science and technology, the mobile communication exhibition has become an important stage for major mobile phone brands around the world to showcase the latest technologies and products. At this year's MWC 2024, Chinese brand mobile phones performed particularly strongly, attracting the attention of a large number of audiences. Among the many first-class mobile phones, Chinese brand mobile phones occupy most of the country, which not only demonstrates its strong technical strength, but also highlights the competitiveness of domestic mobile phones in the international market.
At the show, Xiaomi showcased its latest flagship phone, the Xiaomi Mi 14 Ultra. The phone is powered by Qualcomm's top-of-the-line processor, the Qualcomm Snapdragon 8 Gen3, which provides users with powerful computing performance. In terms of cameras, the Xiaomi Mi 14 Ultra has been fully upgraded and adopts the Leica quad-camera solution. Among them, the main camera uses the second-generation Sony LY900 sensor, which has a full-frame 23mm equivalent angle of view and f168-f4.0 aperture, which guarantees excellent photo results. Ultra-wide-angle, 3The 2X telephoto and 5X periscope telephoto use Sony's IMX858 image sensor, which further improves the diversity and clarity of photography.
Although the Xiaomi Mi 14 Ultra is priced from only 6,499 yuan in China, in the European market it almost doubles to 1,499 euros. Despite this, it still attracts a large number of visitors to stop and experience. This is not only because of its excellent hardware configuration, but also because of Xiaomi's efforts in brand building and marketing.
In addition to mobile phone products, Xiaomi also brought its first car SU7 at the show. This C-class positioning sedan is benchmarked against the BMW 5 Series, with a length, width and height of 4997 1963 1440mm and a wheelbase of 3000mm. Although the car has not yet been announced** and there are no plans to launch it in Europe, it has become one of the highlights of the audience. The liveliness of Xiaomi's booth is enough to witness its strong appeal.
When it comes to the influence of domestic mobile phones in the European market, Huawei is undoubtedly a brand that cannot be ignored. At MWC 2024, Huawei's booth is located in Hall 1, which covers the largest area. Although Huawei did not bring the latest small folding screen phone Pocket 2, it put the Mate60 RS Extraordinary Master Edition on the C position of the phone, which is enough to show its emphasis on the high-end market. The Mate60 RS is a high-end product with a star diamond design and is available in two models: Ruihong and Black Ceramic. Among them, Ruihong ceramics also added rare earth elements, and the Kirin 9000S processor was equipped inside. In addition to the Mate60 RS Extraordinary Master Edition, Huawei also brought the P60 series, Mate X5 folding screen mobile phone and other products. It can be seen that Huawei's current strategy in Europe is to focus on the relatively small high-end market, and has not yet begun to fully **.
In addition to the above-mentioned models, Chinese brands have also brought quite a few new phones to European consumers. Honor's Magic6 Pro, Porsche Design's Magic V2 RSR, ZTE's Nubia Flip, Transsion's Tenco Phantom V Flip 5G, Pova 6 Pro 5G and other products were also unveiled at the exhibition. It can be said that Chinese brands occupy most of the top mobile phones at MWC 2024, demonstrating the strong strength of China's mobile phone industry.
However, among international mobile phone brands, the strength cannot be ignored either. Although the strong attack of Chinese brands has put some pressure on international brands, Samsung still holds up the audience with its AI phone Galaxy S24 series. The phone has a built-in large language model, with functions such as transcription assistant and note-taking assistant, providing users with a more intelligent experience. In addition, Samsung also showcased a new generation of 5G-Advanced NR-NTN satellite test chips at the exhibition, making up for the shortcomings of satellite communications. It can be seen that Samsung has put a lot of effort into technological innovation and market promotion.
In addition to satellite communications, HAPS (High-Altitude Platform Station) is also a communication technology that has emerged in recent years. This technology uses unmanned aerial vehicles, balloons and other atmospheric aircraft as carriers, which has low cost, low transmission delay, and flexible deployment, which is very suitable for disaster relief, anti-terrorism and other fields. At MWC 2024, Aalto presented the Zephyr drone for HAPS communication. The drone has a wingspan of 25 meters, is powered by solar energy, and can carry a payload of 75kg for 5G communications. When flying in the stratosphere, it is capable of covering an area of 7,500 square kilometers, which is equivalent to the coverage of 250 signal towers on the ground. The demonstration of this technology allows people to see the infinite possibilities of future communication technology.
As an annual international exhibition, MWC is indispensable for some conceptual products. Lenovo brought a transparent screen laptop and a concept phone of its brand Motorola. The transparent screen laptop uses a piece of 17A 3-inch Micro-LED transparent screen with AI technology and a camera on the back of the laptop for detecting what's behind you. When the notebook recognizes the object behind it, it will display the relevant virtual elements on the transparent screen, creating a virtual combination of images and bringing a new visual experience to the user.
Motorola's concept phone, on the other hand, uses a 6The 9-inch poled display can be used as a straight screen machine, or it can be curled up and attached to the hand with a wrist strap. The phone also uses artificial intelligence technology, which can display different content on the screen according to the shape of the phone, bringing users a more personalized experience.