With the increase of people's attention to scientific pet raising, more and more people realize the importance of cat food quality to cat health. Therefore, many pet owners prefer to choose high-quality imported cat food for their cats. In the imported cat food market, as the largest natural pet food brand in North America, Blue Buffalo (formerly known as "Blue Food") is favored by pet consumers around the world for its natural and healthy pet food, and its parent company has taken the opportunity of the 6th China International Import Expo in 2023 to officially announce that Blue Buffalo will enter the Chinese market through all channels.
In 2023, General Mills will bring its three major brands, Häagen-Dazs, Wanchai Ferry and Blue Buffalo, the largest natural pet food brand in North America, to participate in the 6th China International Import Expo (hereinafter referred to as the "Expo").
Su Qiang, President and Managing Director of General Mills China, was invited to attend the Industry Leadership Forum and said: "Continuous innovation is one of General Mills' global core values, which guides us to never stop learning, developing and exploring to stay ahead of the curve. We innovate around people, products, and needs, and always pay attention to the emotional value of consumers. We have great brands like Wan Chai Ferry Terminal and Häagen-Dazs in China, what we need to do is to stay sharp, stay aggressive, and continue to drive development in all aspects. ”
Always pay attention to industry trends and deeply cultivate the Chinese market
At the 2021 CIIE, Blue Buffalo met Chinese consumers for the first time and tested the Chinese market through cross-border**. In the past two years, China's pet market has shown a steady and rapid growth trend, and according to iResearch's report, the overall size is expected to exceed 800 billion yuan by 2025. At the same time, consumers are paying more attention to pet health and nutrition, and they are more cautious about pet food purchases.
At the same time, Lanzhi, a high-end imported pet food brand owned by General Mills, also announced at the 6th CIIE that it will enter the Chinese market through omni-channel. Founded in 1994, the brand is committed to providing high-quality, nutritionally balanced pet food with the concept of "love is full protection", and has achieved excellence in the United States. With LSB (Life Source Bits) as the core, the first batch of 11 products in six categories to enter the Chinese market combines advanced nutritional science with food processing technology, and is committed to enabling every pet to enjoy a healthy and happy life.
During the Expo, Lanzhi also jointly held the "International Pet Health and Nutrition Summit Forum" with the National Animal Health and Food Safety Innovation Alliance. This event brought together authoritative experts in the field of pet food at home and abroad, and sought high-quality development of the industry through professional research on pet food safety standards and pet nutrition research.
As well-known imported cat food brands, General Mills and Blue Buffalo have always been based on the needs of Chinese consumers in terms of brand management and market layout. In terms of product production and nutrition research and development, pet health has always been the foothold; The brand adheres to consistent enthusiasm and scientific and rigorous professional attitude to provide more pet families with high-quality and high-quality service experience, which is also an important reason why the imported cat food brand Lanzhi can quickly gain the love of consumers.