With the increasing maturity of the automobile market, in order to meet the needs of domestic consumers, major automobile manufacturers have launched new models to open up the market. There are no less than hundreds of new cars on the market every year, but there must be winners and losers in the competition, some models are hot on the market, and some new cars rely on the highlights of the brand or product before the listing, which has become the focus of market attention and has placed high hopes, but after the listing has been dismal and even cool due to various reasons. Today, I will give you an inventory of three new cars that were vigorously listed, but then performed mediocre, such as in January this year, the highest-selling models among them only sold in triple digits, which makes people want to ** the reason behind them. Next, let's take a look at why they are cool and are they worth buying?
JAC A5 Plus
Guide price: 658-13.980,000 yuan.
The JAC A5 PLUS is a compact car launched by JAC Motors, which was officially launched in June 2023 and sold 4,387 units in the month of its launch. You know, the current domestic car market competition is extremely fierce, and the brand influence of JAC Motors is not so strong compared to the first-line brands, it can be said that JAC A5 PLUS can achieve this result, which is very good. However, it is regrettable that sales have been getting lower and lower since then, and by January this year, the sales of the JAC A5 Plus had fallen to 37 units, which is insignificant compared to the same model that often sells more than 10,000 units per month. I have to say that this sales data makes people feel a little unbelievable.
Currently, there are a total of eight models of the JAC A5 Plus on sale, with a price range of 658-13.980,000 yuan. In terms of appearance, it is relatively young and sporty, and the front face is a split design, with an X-shaped array blade grille and array LED headlights, which has a good sense of sportiness. The side waistline is prominent, the 17-inch wheels are sporty, the rear is unique in the hatchback design, the through-type taillights are equipped with a small ducktail, and the bottom is a two-sided exhaust. Its length, width and height are 4780 1820 1492 mm, and the wheelbase is 2770mm, which is larger and the wheelbase is also advantageous than the Civic, Corolla, Lavida and other models of the same joint venture.
Interior, 7-inch LCD instrument cluster, 10The 4-inch floating central control screen and multi-function steering wheel have a good sense of technology. In terms of equipment, it comes standard with 4 airbags, tire pressure display, automatic parking, hill start assist, cruise control, rear parking radar, keyless entry and one-button start. In terms of power, it is equipped with 1The 5-liter four-cylinder turbocharged engine has a maximum power of 150 hp and a peak torque of 210 Nm, mated to a 6-speed manual transmission and a CVT gearbox. In terms of chassis suspension, the front MacPherson rear E-type multi-link independent suspension is adopted, which is rare in the same level of models with a price of less than 100,000 yuan.
On the whole, JAC A5 PLUS still has advantages in terms of cost performance, space, configuration, power, etc., and it is precisely by virtue of these advantages that it has achieved 4387 sales in the second month of its listing. However, as a compact car, which is what we often call an A-class car, the competition for the market segment to which it belongs is quite fierce, and this level is crushed by Sylphy, Lavida, Corolla and other joint venture competitors. Although 6The starting price of 580,000 yuan is cheaper than that of the joint venture competing models after the discount, but the independent brand has always been very volatile, with the impact of Emgrand, Yidong, Roewe i5, Arrizo 5 and other competing products of the same level, and also to face the ** battle of Qin Plus, Qiyuan A05 and other competing products, plus there seems to be a big gap between brands. In this way, it is actually expected that JAC A5 PLUS can achieve such results.
Jiyue 01 guide price: 2199-30.990,000 yuan.
The Jiyue 01 is the first model under the Jiyue brand, and it was launched on October 27, 2023, with a price of 2499-33.990,000 yuan. 24 hours after the listing, the official said that the order volume of Jiyue 01 reached 150,000 vehicles, however, were quickly slapped in the face by reality. According to public data, the Jiyue 01 only had a sales record in December, with only 774 units. It is worth mentioning that only one month after the launch, in order to increase sales, the price of the whole series of Jiyue 01 was reduced by 30,000 yuan, and the current price is 2199-30.990,000 yuan. Even after the price was reduced by 30,000 yuan, the sales of Jiyue 01 in the first month were still less than 800 in December, and only 218 were sold in January this year. Obviously, the cruel sales data seems to have taught Jiyue 01 a lesson, and the self-lowering price has not increased sales, but has become worse and worse.
Jiyue is a brand jointly created by Geely Holding Group and the group, and the Jiyue 01 is its first model. In terms of appearance, the front face adopts a closed design, coupled with unique daytime running lights, split headlights, walk-back design, large wheel eyebrows, low front and high rear waistline, through-type taillights and other designs, creating a very good appearance, and has won the triple crown of the Global Design Award (2023 Red Dot Award, 2023 iF Design Award, 2022 Good Design Design Award) by China Power. Its length, width and height are 4853 1990 1611 mm, the wheelbase is 3000mm, and the space in the car is also very good.
Interior, a piece of 35 was adopted6-inch 6K ultra-clear integrated central control screen, and optional half-spoke steering wheel. In terms of intelligent driving hardware, the whole system is equipped with 2 Orin-X chips as standard, with a total computing power of 504TOPS. In addition, it is equipped with seven 8-million-pixel and four 3-million-pixel cameras, 12 ultrasonic radars, and five millimeter-wave radars to monitor the surrounding environment. Even without the optional RoboDriveMax, the vehicle still supports functions such as lane keeping, automatic parking assist, blind spot monitoring, automatic emergency braking, etc. In terms of power, it provides two power modes, single motor and dual motor, and the fastest acceleration time from 000 kilometers is 38s。In terms of range, there are three ranges of 550km, 660km, and 720km.
Judging from the product strength of Jiyue 01, it is still very strong, especially the official website describes Jiyue 01 as a "car robot", which is supported by the flagship chip of 8295 and the industry's only Apollo high-level autonomous driving capability. If it is placed before 2023, there are not many products that focus on intelligent driving, and Jiyue 01 still has advantages, but after 2023, intelligent driving is almost not a new thing, and in the 200,000-level intelligent electric market, its main competitors are Tesla modely, Zhiji LS6, Wenjie M7, Extreme Krypton 007, Ideal L7, Xiaopeng G9 and other models, each is more dazzling than the other, and the popularity is also higher than the extreme. I have to say that Jiyue 01 is really a little untimely, as a new model of a new brand, it was born in the era of incomparably involution.
Polestar 2
Guide price: 2998-35.880,000 yuan.
Polestar (Chinese: Polestar) is a global high-performance electric vehicle brand jointly owned by Volvo Car Group and Zhejiang Geely Holding Group, and has high hopes from the beginning, but the development of Polestar is really a bit low-key, which is not only reflected in sales, but also in the market volume, especially in the Chinese market. The Polestar 2 is its second production model, and although the unattainable price of the Polestar 1 is close to the people, it has not sold well since its launch. According to the data, only one Polestar 2 was sold in January this year.
I still remember that when the Polestar 2 was first released in 2019, its benchmark was the Tesla Model 3, and now it seems that the sales of the Model 3 in China are very different from the Polestar 2. You must know that the monthly sales of BYD Han and ZEEKR 001 have basically reached 10,000 units. Despite the disastrous sales results, Polestar has not given up and launched the 2024 Polestar 2 in April 2023. In terms of appearance, it inherits the minimalist design style of Volvo Nordics, with hexagonal grille + classic Thor's hammer LED headlights, coupled with a suspended roof + C-shaped through-type taillights + three-dimensional sculptural tail, which can attract the attention of some consumers. Its length, width and height are 4606 1859 1482 mm, respectively, and the wheelbase is 2735 mm.
Interior-wise, it has 123-inch full LCD instrument cluster +1115-inch large central control screen, standard formula to the plate heating function. In terms of power, it is equipped with three powertrain options, of which the dual-motor version has a maximum power of 310kW, a maximum torque of 740Nm, and an official 0-100km h acceleration time of 45 seconds. In terms of range, there are three types of pure electric range: 650km, 670km, and 780km in CLTC mode. From the perspective of product power, the reason for the sluggish sales of the Polestar 2 has a lot to do with it, its 29The starting price of 980,000 yuan is not only higher than that of models of the same level, but also compared with BYD Han, Model 3, Zeekrypton 001 and other models at the same price, in terms of space, intelligence, battery life, etc., it is not advantageous at all.
To add insult to injury, although the price has become no longer unattainable, there are frequent problems in quality. Since October 2020, it has experienced a number of product recalls, and the number of recalls has covered almost all vehicles sold in China, making domestic consumers completely lose confidence in the Polestar 2. In addition, there are now countless pure electric models of many independent brands in China, leaving a very narrow space for the Polestar 2, resulting in the inability to sell. Although there are many high-end pure electric vehicles on the market, they do not have strong strength, and only rely on brand positioning and high-end, which ultimately end in failure, and the cheapest Polestar 2 is still the same, not to mention other Polestar models with higher prices.
Uncle Che concluded. Although sales volume is not exactly equivalent to product power and quality, it has to be admitted that it represents consumer recognition and product quality to a certain extent. For consumers, when considering buying a car, one of the indispensable important consideration criteria, "all-round" is the most important, the long board does not have to be very long, but there can be no obvious "short board", of course, ** is also one of the important consideration criteria, and the above three models are basically cool just after they are sold. If you plan to buy a car but are afraid of stepping on thunder, then I still hope that you will consider the above three models carefully. Finally, what do you think about today's three new cars, welcome to leave a message to discuss.