With the continuous development of the e-commerce market, various innovative business models have emerged one after another. Among them, the "push three back to one" model has attracted wide attention due to its unique incentive mechanism and fission effect. This article will take a closer look at how this mode works and analyze its compliance.
1. What is push-three-to-one?
The three-to-one business model is a kind of consumer rebate to allow consumers to obtain certain benefits, and promote the consumption of platform consumers to achieve sustainable economic development.
So what is push-three-to-one? The so-called "one", he can be a fixed reward, or the amount of a commodity, which can be set according to the actual situation. Its logic is that as long as the user comes in, he has the motivation to pull trust, for example, after he buys a product, he recommends three people to place an order, and he can return a product (**) and can also get a commission.
2. Examples:Let's say a case of red wine sells for 199 yuan.
Refer 1 friend to place an order to get a commission of 50 yuan.
Recommend the second friend to place an order can also get a commission of 50 yuan, a total of 100 yuan commission.
Recommend the third friend to place an order can also get a commission of 50 yuan, a total of 150 yuan commission, and a return of one order for three orders, that is, you can return 199 yuan for your original purchase of a case of red wine.
The total income of sharing 3 people is 50 + 50 + 50 + 199 = 349 yuan.
Share 6 people place an order of 349x2=698 yuan.
Share 9 people place an order of 349x3=1047 yuan.
And so on. 
Imagine that you are a user, you not only receive the product for free, but also earn commissions, is it difficult not to be impressed? In this way, 1 person fission out of 3 people, 3 people fission out of 9 people, 9 people fission out of 27 people, and so on, not only solves the problem of traffic, but also solves the problem of user repurchase, killing two birds with one stone.
3. There are two activity logics for pushing three back to one:
The first type of cycle is that each order has a corresponding proportion of rewards, and each product (the quantity is displayed in order) can set different reward content.
The second type of cycle is to set the number of cycles, and reward once after reaching the number of rounds.
Fourth, the function highlights:
1. There is no restriction on the threshold for participation, all customers can participate, and customers can obtain promotion qualifications as long as they purchase designated products; Or set up your tier to automatically qualify without having to make a purchase.
2. There is no cap on the number of participations and no cap on income. There is no limit on the number of participation and revenue cap, and the more direct referral customers, the more goods are sold, and the more customers earn.
3. Simple operation and fission compliance.
5. Compliance analysis of the push-three-to-one model
While the push-to-three-one-one model is effective in attracting customers and boosting sales, compliance is always a concern for merchants. Here's a compliance analysis of the pattern:
Compliance with laws and regulations: The push-three-to-one model shall comply with relevant national laws and regulations, such as the Anti-Unfair Competition Law, Consumer Rights and Interests Protection**, etc. When designing activities, businesses should ensure that they do not infringe on the rights and interests of consumers and do not disrupt the market order.
Inform consumers clearlyWhen promoting activities, merchants should clearly inform consumers of key information such as the rules of the activity, the amount of rebates, and the calculation method of commissions, so as to ensure consumers' right to know.
Prevent false claims and misleading consumersBusinesses should avoid exaggerated publicity, false publicity and other behaviors to ensure the authenticity and credibility of the event. At the same time, businesses should abide by the principle of fair competition and must not crowd out competitors through unfair means.
Consumer protectionBusinesses should ensure that the legitimate rights and interests of consumers are not infringed, such as providing high-quality after-sales service and handling consumer complaints. In addition, merchants should also establish a sound return and exchange mechanism to ensure that consumers can enjoy the protection of their rights and interests when participating in the event.
To sum up, as an innovative business model, the push-to-three-to-one model has significant advantages in attracting customers and boosting sales. However, merchants should strictly comply with relevant laws, regulations and compliance requirements when using this model to ensure the legality and compliance of their activities. Only in this way can we achieve business goals while winning the trust of consumers and the recognition of the market.