The ancients said that if you want to take it, you must give it first. Giving consumers a little benefit can get a tenfold and hundredfold return, which is the so-called "suffering is taking advantage". It can be said that whether customers have a "sense of cheapness" often determines whether customers are willing to pay money.
Allowing customers to take advantage of them will stimulate the impulse to buy. It's better to really make customers feel that they have taken advantage of it. It can be said that letting customers take advantage is a university question. Then let customers take advantage of the price, do you have to desperately reduce the price?No. Consumers don't want to buy cheap goods, they want to buy cheap goods.
There are 5 types of marketing strategies that allow customers to "take advantage":
1. Provide coupons or discount codes
Many merchants will offer coupons or discount codes at specific times or holidays, so that customers can enjoy certain discounts when purchasing goods. For example, a clothing store will issue coupons during the change of seasons, so that customers can buy lower** in the new season.
2. Give small gifts or giveaways
Many merchants will give small gifts or giveaways when buying a certain amount of goods. For example, if you buy more than 50 yuan, you can get a bottle of drink or a small snack. This can make customers feel like they're getting an extra reward, and it can also increase customer favorability towards the business.
3. Provide free trial or sample
Offering a free trial or sample allows customers to try it out before deciding whether to buy it, which can increase customer trust and favorability of the product. For example, a cosmetics brand can offer free samples or samples to potential customers, so that they can experience the effects of the product before deciding whether to buy it.
4. Launch limited-time ** activities
Many businesses will launch limited-time** campaigns at specific times, so that customers can purchase products at a lower price in a short period of time. For example, an e-commerce platform can launch a limited-time flash sale on a weekend, so that customers can buy their favorite products at a lower price for a limited time. It's a great way for customers to feel like they're getting a bargain and boosts sales.
5. Provide a point reward program
Many merchants will launch a point reward program, so that customers can earn corresponding points when purchasing goods, and after accumulating a certain amount, they can be exchanged for gifts or deducted cash.