The combination of agricultural products and the new online retail model needs to be comprehensively considered and planned from the aspects of brand positioning, product quality, marketing strategy, logistics and distribution. Here are some specific suggestions:
1. Brand positioning.
When agricultural products are sold in combination with the new online retail model, they first need to carry out brand positioning. This needs to be determined based on factors such as the target consumer group, product characteristics, and market environment. Brand positioning should highlight the quality, characteristics and value of agricultural products, establish a good brand image and credibility, and improve consumers' awareness and trust in products.
Second, product quality.
The quality of agricultural products is the core competitiveness of online sales, which directly affects consumers' purchase decisions. Therefore, when choosing agricultural products, we should pay attention to quality assurance. First of all, it is necessary to choose high-quality agricultural products to ensure the quality, safety and stability of products. Secondly, it is necessary to formulate strict quality standards and testing processes, conduct quality testing and control of agricultural products, and ensure compliance with relevant regulations and standards. Finally, it is necessary to enhance the added value and quality of products through packaging, labeling and other means, and improve consumers' willingness to buy.
3. Marketing strategy.
The new online retail model requires the development of an effective marketing strategy to attract consumers. First of all, it is necessary to formulate targeted marketing strategies and promotion methods according to the characteristics and needs of the target consumer group. For example, product promotion and brand promotion are carried out through social, short, live broadcast, etc. Secondly, it is necessary to use big data and artificial intelligence technology to analyze and improve consumer behavior, formulate personalized marketing strategies and recommendation plans, and improve consumers' purchase conversion rate and repurchase rate.
Fourth, logistics and distribution.
The new retail model of agricultural products requires the establishment of an efficient logistics and distribution system to ensure that products can be delivered to consumers quickly and safely. First of all, it is necessary to choose a reliable logistics partner and establish a long-term and stable cooperative relationship. Secondly, it is necessary to optimize logistics distribution routes and schemes to reduce transportation costs and time costs. At the same time, it is necessary to strengthen the monitoring and management of logistics links to ensure the quality and safety of products in the transportation process. Finally, it is necessary to establish a sound after-sales service system, deal with consumer complaints and problems in a timely manner, and improve consumer satisfaction and loyalty.