The Year of the Dragon, the smell of fireworks is strong.
The strong return to CCTV Spring Festival Gala, landmarks in 100 cities, and multi-platform online interaction for the Spring Festival have exceeded 1.5 billion people. As a must-have wine in the hearts of countless Chinese people to celebrate happiness and reunion moments, this year's "Honghualang Spring Festival Gala Season" sends the most sincere blessings to thousands of consumers with a more "prosperous" atmosphere, connecting the New Year's flavors from the north and south of the country.
Offline cloud linkage carnival Honghualang adds New Year's flavor
In the traditional New Year's Festival, Honghualang is using a "high concentration" festive offensive to contribute a prosperous atmosphere to consumers at the moment of family reunion and help a stronger New Year's flavor.
Now wandering in the streets and alleys of the city, you can see the figure of Honghualang everywhere. The exclusive bus decorated with 10,000 red flower langs decorated with warm and festive red elements has been launched in Shanghai, Hangzhou, Chengdu, Chongqing, Harbin and other 100 cities across the country, shuttling through the streets and alleys of the city, incarnating as a messenger of the New Year and sending blessings to passengers and tourists.
Landmark buildings and commercial hubs are also firmly occupied by Honghualang. Huge advertisements light up China's tallest tower, the Canton Tower, and red giant wine bottles decorate Guiyang Airport Road.
The New Year's greeting linkage of the Baicheng landmark bus and the intimate blessings of the Baicheng landmark made Honghualang earn enough attention from consumers during this Spring Festival.
In fact, in order to allow more consumers to join this New Year's carnival, Honghualang has been planning for a long time.
On January 12th, the "Lang Yue Huanxing and the Master Hand in Hand in the Future New Year's Symphony" has taken the lead in playing the overture, Lang Lang, Lin Daye, Shi Yijie and other ** masters, jointly played the gorgeous notes of the New Year, and said the first blessing of the New Year from Honghualang.
At the same time, as the screen CP of the Spring Festival Gala, Honghualang planned the big linkage of "CCTV Spring Festival Gala x Sichuan-Chongqing Spring Festival Gala x Luhu Spring Festival Gala".
From a strong return to the CCTV Spring Festival Gala and becoming a cooperative brand of the main station's "Dragon and Prosperity Flying", to the Sichuan-Chongqing Spring Festival Gala with unique Bashu cultural characteristics for three consecutive years, and to experience the Chinese style and Bashu rhyme with the audience when the New Year's bell rings, and then to the "Honghualang x Luhu Spring Festival Gala" 1 main venue + 37 sub-venues, fiery linkage, more than 10,000 Luhu guests went to the red feast.
Honghualang's brand potential energy and market potential energy accumulated for more than 20 years were fully released during the Spring Festival. From Chinese New Year's Eve to the eighth day of the Lunar New Year, the Red Flower Lang Spring Festival Gala season will interact with the large screen of "Red Flower Lang x CCTV Spring Festival Gala x Sichuan-Chongqing Spring Festival Gala" and the offline carnival of "Red Flower Lang x Tianfu Eaves x 10,000 Thousand Seats", allowing consumers to feel the "most hot" atmosphere.
The service concept is upgraded again
From the cloud to the offline, from the landmarks of 100 cities to 10,000 buses, from the ** event to the screen of the Spring Festival Gala, from a glass of New Year's wine to a reunion dinner ......The red wave detonated by Honghualang in the Spring Festival of the Year of the Dragon in 2024 reflects a leap forward in the brand concept.
At the brand annual meeting at the beginning of the year, Wang Bowei, general manager of Langjiu Co., Ltd., said that from 2020 to 2023, Langjiu insisted on getting a little closer to consumers, and in 2024, Langjiu will be a little closer to consumers.
From "getting a little closer to consumers" to "getting closer to consumers" is not only a summary of the past, but also a choice for the future made by Langjiu under the reality of increasingly fierce competition among domestic liquor brands.
The foundation of enterprise development is to serve consumers and serve a better life. Efficient docking with consumers, so that consumers can actively build a close connection with the brand on the basis of in-depth understanding of the brand, is also the goal pursued by Langjiu and Honghualang brands.
During this year's Spring Festival, Honghualang launched a Spring Festival marketing campaign with the theme of "Prosperous Spring Festival", which not only showed its keen insight into market trends, but also reflected its great attention and thorough understanding of consumer needs. With the joint efforts of the cloud and offline, the Honghualang Spring Festival Gala season, the linkage of 100 cities to promote and build marketing, and the rapid layout of the core terminal outlets, Honghualang is to provide consumers with the most enthusiastic and ultimate service.
It is precisely by insisting on the good life of consumers as the center that Honghualang can become synonymous with festivity and peace, making drinking a cup of Honghualang on festive days a unique New Year tradition, and also making it a natural choice for consumers to use Honghualang during the celebration and reunion.
For more than 20 years, Honghualang has continuously improved its brand and taste with its classic heritage and enduring quality, striving to better meet the needs of consumers, and establishing close ties with consumers with high-quality products and ultimate services. Entering 2024, Honghualang will quickly land in the market, and sales channels and brand marketing will work together to make Honghualang visible everywhere and within reach, taking another big step of "getting closer to consumers".
On the occasion of the Spring Festival of the Year of the Dragon, Langjiu, which is ushering in the first year of the second entrepreneurship and embarking on a new journey, will surely win the love and recognition of more consumers with higher quality, better service and more intimate measures!
This article is from: Financial Industry Information.