In the era of Internet writing, when I find a helpless and interesting thing, I often spend a lot of time and think that the article is well written, but the amount of reading is pitiful, while the article that takes little time and is written casually is read quite a lot.
The writing of the Internet era has completely subverted the aesthetics and requirements of the paper era, not playing subtle, not deep, but also rejecting profoundness.
This doubt is evident not only in my own articles, but also in reading other people's articles.
The following article, the text is concise, the connotation is profound, and it is also philosophical and speculative, but the number of readings is only 20.
If it were placed in the era of print media, this article would definitely be favored by editors.
The following one, the text is simple, even simple, the writing skills are at most the level of junior high school students, but the reading volume is 100,000+, hehe!
If this kind of article is taken to the print media, it is estimated that the editor only needs to scan it and throw it into the trash.
Why is there such a big contrast? I thought about it for a while, and got a few thoughts:
1. The general environment has changed, and the readership has changed. In the era of print media, the purpose of reading is to learn knowledge and gain insight; Nowadays, the purpose of reading is to kill time and have fun, and almost all of it is light reading.
Subtle words, profound meanings, become high and low, and few people are willing to take the time to understand and think.
I remember reading in the past, everyone was still used to taking notes, and when they encountered their favorite words, they would make annotations on the side, but now I am afraid that few people write reading notes.
2. Writers have changed, and most of the authors in the paper media dare to write only with certain writing skills, which belongs to elite writing; In the Internet era, anyone dares to write, which belongs to mass writing.
3. The orientation of writing has changed, in the past, writing was to publish and gain the appreciation of readers, and everyone worked hard to write high-quality products.
Now, writing is for traffic, catering to algorithms, and figuring out how to get more system recommendation opportunities.
4. In terms of subject matter, my previous writing paid attention to grand structure, clear themes, novel language, profound connotation, and followed literary and artistic aesthetics.
Now, rubbing hot spots, vertical content, practical, and the best sense of topic, the title party - not afraid to sell dog meat on the head of a sheep, but afraid of selling mutton on the head of a dog.
5. In terms of typesetting, paper is expensive in the era of paper media, and typesetting pays attention to economy and economy, with less white space and fewer illustrations; In the Internet era, there are many types of typography, distinctive personalities, ethereal, and imaginative space.
Even the article aliases are different, the previous good articles were called Xiongwen; Now a good article is called a hit.
A small conclusion can be drawn from this: in the Internet era, fast-paced, fast life, reading is almost always a pastime after being busy or tired, time is fragmented, and reading is also fragmented. Therefore, the simpler the text, the more straightforward the content, and the less brain-free, the more people will read.
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