From before the Spring Festival to the coming of the New Year, "Hot Anomaly" has been attracting much attention, and according to the latest statistics, the box office of this film has exceeded the 3 billion mark so far.
This movie became the focus of heated discussions before its release, mainly focusing on Jia Ling's body changes. Even a simple silhouette can arouse the interest of the majority of netizens, and everyone wants to know whether Jia Ling is successful**.
After the film was released, Jia Ling officially met with the audience and participated in various activities. Her figure has become slimmer, and her facial features have become more refined. ** As soon as she appeared, she appeared on the hot search, which sparked a lot of discussions.
In fact, before this, Jia Ling had publicly stated that **100 catties, which also caused heated discussions at that time. Regarding the topic of Jia Ling**, all kinds of different hot search words emerge in an endless stream, and new hot searches appear every day.
When she first appeared in the hot search, netizens had a wait-and-see attitude towards Jia Ling**, after all, her changes are indeed amazing, and it is understandable that the movie needs to be promoted before it is released.
However, now that a long time has passed, Jia Ling's hot search frequency has risen instead of decreasing, and various fancy marketing has made many viewers feel disgusted. Taking February 21 as an example, Jia Ling's hot search once occupied 8 entries, including "Jia Ling's public ** recipe", "Jia Ling's fitness details for the first time**", "Jia Ling's only public activity in a year", etc.
Jia Ling's public ** method is mainly low-fat and low-calorie foods such as cabbage and chicken breast. She said that she now adheres to a diet of less oil and less salt, specifically 20 grams of oil and 5 grams of salt a day.
In response to these hot search words, there was a voice of disgust in the comment area, believing that the marketing techniques were too exaggerated, pushing all the little things to the hot search, and occupying public attention resources. There are several hot search words almost every day during the Spring Festival, according to incomplete statistics, as of now, Jia Ling personally has 32 hot search words, almost dominating the hot search list.
The movie "Hot and Hot" has more than 20 hot searches, and a "bombing" marketing method has been adopted, which has led to a boycott by some audiences and a slight decline in word-of-mouth.
Nowadays, when Jia Ling is mentioned, many people are criticizing her marketing methods for being excessive and off-putting, and calling on her public relations team to pay attention to this.
Not long ago, a number of bloggers questioned Jia Ling, hoping that she would stop excessive marketing and treat her rationally. These bloggers believe that Jia Ling is an actress, ** is just her professional need, in order to shape the image of the character. For her, it's just a matter of performing her duties and being able to earn an income for it. For ordinary people, life is busy, even if they have the opportunity to earn hundreds of thousands, or even hundreds of millions of income, they will not work as hard as Jia Ling**. Therefore, they believe that there is no need to over-hype the topic, and the movie should not attract the audience's attention with the physical changes of the actors.
There may be some truth in these online opinions, but Jia Ling's self-discipline is also an undeniable fact. Opinions on her from all walks of life are different, some agree, others think that the evaluation is biased, but it does not force the audience to accept a certain point of view.
Regarding the topic of Jia Ling**, there are constant discussions on the Internet, and opinions are different. Jia Ling once responded to this matter in an interview, emphasizing that she did not want to amplify the ** topic too much, but hoped that people would pay more attention to the movie itself. Despite this, her personal popularity still far exceeds that of the movie.
Some viewers noticed the hype after Jia Ling became thinner, worried that it would cause body anxiety. However, in the latest interview, Jia Ling said that she only had a thinner upper body, and her lower body was still thicker, which she didn't mind, and even thought that she was the "chosen one", thinking that thick legs were also a kind of beauty, suitable for exercise, and indirectly pointed out the unnecessity of body anxiety.
Previously, Jia Ling also expressed her hope that people would not pay too much attention to their figures, and that health and happiness are the most important things. Obviously, despite the change in appearance, her personality is still likable. However, frequently becoming a hot search may affect her public image, and I hope she can listen to her opinions, adjust her marketing strategy in a timely manner, and avoid going to extremes. In fact, not only Jia Ling, but also all actors' marketing should be moderate, excessive marketing often outweighs the losses, and once it arouses the audience's disgust, it will lead to adverse consequences.
February** Dynamic Incentive Program