At the beginning, the brand was named Arctic Fox because it saw its "insight, wisdom, and extreme" way of survival, which is also the original intention of the brand. Since its establishment, ARCFOX Motors has always put users first, taking this as the direction of research and development, constantly driving innovation, insisting on quality, and is committed to leading the upward development of the new energy vehicle industry and bringing high-quality cars to consumers.
According to last year's official statistics, the number of JiHu JiHu operating stores has increased to 279, and the number of directly operated stores has increased to 33, and it is expected that by 2025, JiHu JiHu's marketing and service network will cover more than 100 cities and more than 380 outlets. ARCFOX Motors is committed to providing high-quality after-sales service, actively listening to users' opinions and suggestions, and making corresponding upgrades and improvements to products and services in a timely manner according to users' suggestions.
With the improvement of living standards, people's consumption demand has also changed to quality consumption, relying on product upgrades to increase battery life, can no longer meet consumers, it is necessary to use emerging technologies to achieve product and consumer group interaction, communication, to continuously improve the stickiness with the target consumer group. Aiming at the "third space", BAIC Jihu has found a new competitive differentiation point. Several popular models have been created to meet the different personalized needs of customers: BAIC ARCFOX Koala, which can meet the parent-child travel car needs of the "new assertive mother" group; It can meet the urban crowd who yearn for a green lifestyle, and the ARCFOX Alpha S Alpha T Forest Edition; It can meet the needs of high-end intelligent driving and likes a very high safety factor. It can be seen that for the new generation of consumers, the car is no longer a simple means of transportation, but also a digital product, and a "third space" after the home and office.
Although ARCFOX Motors has not been established for a long time, in the past few years, ARCFOX Motors has not only completed the technical upgrade of cruising range and high-speed charging capacity, but also completed the in-depth interaction with users through the concept of "third space". With such insight and action, I believe that in 2024, BAIC POLAR Fox will also uphold its original intention, continue to deepen the industry, and bring more high-quality models!