Douyin: The transmitter of positive energy in the short ** world! As the most popular platform in the country, Douyin not only allows people to see all kinds of interesting content, but also insists on spreading positive energy.
It even made humanized modifications to the rules of the platform for the sake of user Dong Yuhui.
Recently, Douyin revoked the fine for "Vitality 28", a move that has attracted widespread attention. So, why did Douyin make an exception to "Vitality 28"?
Dong Yuhui: Dong Yuhui, a live broadcast expert who does not follow the routine, is a popular anchor selected by Dongfang, and has been widely praised on the Internet for his unique and rich live broadcast style, setting off a live broadcast boom.
His live broadcast method breaks the traditional product introduction model, and often shares unrelated but interesting knowledge while introducing the product, such as quoting Shakespeare's famous quotes when selling fruits, and telling related stories, so that the audience can increase their knowledge while shopping.
Dong Yuhui not only promoted products in the live broadcast, but also shared life stories and life wisdom, which attracted many fans. His live broadcast not only allows everyone to buy high-quality and inexpensive products, but also learns a lot of knowledge.
However, this style of his often pops up for violating the rules of Douyin Live.
The anchor suddenly stopped when talking about the product, not because he was unwilling to continue sharing, but because Douyin's live broadcast rules stipulate that if the live broadcast is now in a language that is not related to the product, the system will prompt it, which may lead to the interruption or ban of the live broadcast in serious cases.
While such a situation may feel interrupted by the viewer who is immersed in the atmosphere of the live broadcast, he does so to follow the rules and avoid unnecessary losses. I hope fans can understand.
Dong Yuhui was once annoyed by the rules of Douyin, and he couldn't change the phenomenon. In the early days of the live broadcast, because he couldn't correct this shortcoming, he wrote reviews many times and was deducted money.
Due to his large number of followers, the Douyin platform has taken note of the fans' demands. In order to solve this problem, the Douyin platform changed the rules, so that Dong Yuhui can sell goods and share stories at the same time during the live broadcast.
Not only can he share his own life experiences, but he can also impart knowledge that has nothing to do with the product. Such a change not only met the expectations of fans, but also gave him more possibilities in the live broadcast.
As an extremely user-friendly platform, Douyin is good at listening to the voices of its fans, and is committed to providing better services to its fans, adjusting the rules to meet the needs of fans, such as the recent changes made to Vitality 28.
Li Jiaqi's "Huaxizi Incident" made the live broadcast room of the three uncles popular, and they found that China's goods were so good, with good quality and low price, and domestic products such as Vitality 28 have gained attention and ushered in spring.
Although Vitality 28's live broadcast room may not be flashy enough, the streamers are three seasoned old uncles, and their live broadcasts have attracted the attention of 100,000 people. As a daily chemical brand in Hubei, Vitality 28 has a history of more than 40 years and has witnessed the development of China's washing liquid.
As a pioneer of detergent in China, Vitality 28 launched an ultra-concentrated non-foaming laundry detergent that carries the memories of many Hubei people.
With the change of times, daily chemical brands have sprung up like mushrooms after a rain, and many people have a preference for foreign brands, making this old domestic product gradually forgotten. However, there are still some people who, like the three old uncles, have persistently supported the brand, so that it has avoided the fate of bankruptcy, ushered in the era of revival of domestic products, and has been re-recognized.
In the profile of their Douyin account, there is a sentence written: "If you can't keep the peak, then go back to the way you came." In a short sentence, it reflects their glory and loss, but they are still firmly on this road.
In the Vitality 28 live broadcast room, the three cute uncles in the factory did not sell off, but chatted with fans about trivial matters in the simplest way, whether it was fans' questions or interactions, they would take it seriously.
At first, they were a little nervous, they were not familiar with the online world, and they did not know how to communicate with young people, so they had to use it"Hello everyone, fans and friends"Such a statement.
With the encouragement and help of their fans, they learned to affectionately address their fans"Fan baby"。
Although the old uncles don't know enough about the rules of the platform, their fans can always remind them in time not to speak forbidden words in case they are officially warned and deducted points. In order to thank the fans for their help, the old uncles even chose to let the fans place their own orders to express their gratitude in this way.
During the live broadcast, fans exclaimed that the little yellow car had disappeared, but the uncles didn't know anything about it, and it wasn't until they found out that their goods were sold out that the little yellow car quietly left.
In other live broadcast rooms, such a ridiculous situation may make the audience leave without hesitation, but in the live broadcast room of Vitality 28, fans are frantically placing orders and actively helping streamers improve their live streaming skills and make practical suggestions.
This is because fans see sincerity and simplicity in Vitality 28's live broadcast, today's market is full of anchors who deceive consumers, they often overemphasize sales, while Vitality 28's anchors always insist on putting the well-being of fans first, persuading everyone to consume rationally, only buy the products they really need, and do not affect their normal lives.
Traditional live broadcast rooms often use a large mechanism to sell laundry detergent to force consumers to buy in large quantities, while our live broadcast room is sold at 99 yuan and 4 pounds of value**, coupled with the intimate service of late payment, wholeheartedly do a good job for you, let you be moved.
However, it was this kind of intimate service that made Vitality 28 almost fined 500,000 yuan!
Vitality 28 was almost fined $500,000 for the late pay-and-pay policy, which requires merchants to send out all deliveries within a specified time or face fines.
However, some old uncles are not familiar with live streaming and do not understand the meaning of this policy. Some netizens suggested that they turn off the late-posting pay-for-money policy, but the old uncles insisted that only by putting some pressure on themselves can they motivate and ensure that all orders are delivered to fans on time.
The old uncles overestimated their sales strength, and 23 products were launched in the Vitality 28 live broadcast room, but most of them were sold out. Of these, 9280,000 orders of 9 yuan and 4 catties of laundry detergent have been sold, and 120,000 orders of lavender-flavored laundry detergent have also been sold.
With such a huge sales volume, shipping becomes a big problem. If they can't ship on time, they will need to compensate the consumer, and with such a large order volume, the amount of compensation incurred will be very substantial.
Many netizens expressed concern about this, fearing that Vitality 28 would not be able to deliver on time.
Faced with this situation, the team at Vitality 28 was also very distressed. Although the workers have been working hard to make the delivery, some of the deliveries have not been delivered on time.
According to the rules of the Douyin platform, Vitality 28 may be fined 500,000 yuan for this. Hearing this news, many netizens were very worried. Originally, the laundry detergent sold by Vitality 28 ** is already very close to the people, and the profit margin is limited, and now it has to bear this huge fine, will it really face the risk of bankruptcy?
The Douyin platform showed its human side, and they did not take the harshest fine measures for the situation in the Vitality 28 live broadcast room. As a result, Vitality 28's stores were able to operate normally.
Douyin's decision has been praised by the majority of netizens, praising it for its noble business ethics. This move not only helped a domestic brand, but also won more praise from Douyin.
Some netizens praised Douyin's wisdom as a way to leverage the popularity of Vitality 28 to drive traffic to the platform, while also receiving a share from users who purchased goods in the Vitality 28 live broadcast room, while also taking the opportunity to enhance the brand image and attract more fans, thereby enhancing the loyalty and stickiness of fans to the platform.
Douyin's move undoubtedly meets the expectations of the public, allowing netizens to see the truth, goodness and beauty of the world, and at the same time conveying positive energy. This kind of positive energy will make the world a better place.