This year's Lantern Festival coincides with the weekend, and consumers from all over the world are enthusiastic about traveling. On February 22, a number of travel platforms released a preview of Lantern Festival travel, and consumer travel demand is still strong. According to data from some platforms, the number of searches related to "Lantern Festival" increased by more than 300% week-on-week. At the same time, peripheral tours and short-distance cross-city tours are the mainstream of tourism consumption during the Lantern Festival, and the proportion of cross-city tourists with large-scale lantern festivals in popular cities exceeds 40%. In order to welcome the Lantern Festival, many scenic spots and museums have launched traditional folk activities to provide consumers with rich travel options during the festival.
Short-distance tours and peripheral tours account for more than half of the trips.
The Lantern Festival is not only a beautiful day for family reunion, but also a good time to go out and play.
As of February 21, the search volume related to "Lantern Festival" on the Tongcheng Travel platform increased by more than 300% week-on-week, and the search popularity of related topics such as temple fairs, lantern viewing, night tours and performances was relatively high. Mafengwo big data shows that in the past week, the popularity of "Where to Go for the Lantern Festival" has increased by as much as 300%, and tourists' enthusiasm for travel has not diminished.
This year's Lantern Festival coincides with the weekend, and short-distance tours and peripheral tours have become the mainstream choices for tourists. So far, Tuniu's latest booking data shows that short-haul and peripheral trips accounted for 57% of domestic consumers during the Lantern Festival. In terms of travel days, more tourists chose 1-day or 2-day travel itineraries, accounting for 31% and 48% of the total number of trips, respectively.
From the perspective of popular destinations, according to the data released by Tongcheng Travel, Guangzhou, Shenzhen, Chengdu, Chongqing, Guiyang, Changsha, Beijing, Hangzhou, Xi'an, Kunming and other cities are among the most popular during the Lantern Festival.
In addition, in terms of long-term domestic tours, Tuniu also said that as the number of tourists in some popular destinations and scenic spots gradually returns to normal levels, island tours such as Sanya, Haikou and Beihai, winter retreats such as Kunming, Lijiang and Xishuangbanna, and ice and snow tours such as Harbin, Shenyang and Changchun will also usher in a wave of staggered peak travel during the Lantern Festival.
Orders for tickets to the Lantern Festival attraction increased by 260%.
During the period from the Spring Festival to the Lantern Festival this year, traditional cultural elements are out of the circle, and lantern viewing has become a hot spot for citizens and tourists to travel and consume.
Zigong International Dinosaur Lantern Festival, Xi'an Daming Palace "Shangyuan Tang Palace Lantern Festival", Luoyang Peony Pavilion Thousand Lantern Festival Spring Lantern Festival ......In these colorful lanterns, it shows the deep charm of traditional Chinese culture and the positive momentum of the New Year's tourism consumption market. According to Meituan data, since the Spring Festival holiday, the number of tickets for attractions containing keywords such as "Lantern Festival" and "Lantern Festival" has increased by 260%.
The large-scale lantern festival in the core city is not only the first choice for local residents to consume cultural tourism during the Lantern Festival, but also attracts a large number of tourists from surrounding cities. According to the data of the Tongcheng Travel Platform, the proportion of foreign tourists in large-scale lantern festivals in core cities such as Guangzhou, Shenzhen, Shanghai, and Chengdu is more than 40%, of which the proportion of foreign tourists in the Yuexiu Park Lantern Festival in Guangzhou exceeds 50%, and the proportion of foreign tourists in Shanghai's 2024 Yu Garden Folk Art Lantern Festival (Yu Garden Lantern Festival) exceeds 60%. For example, the non-local visitors of the Lantern Festival in Shanghai mainly come from Suzhou, Hangzhou, Nanjing and other places.
Focusing on the Beijing market, the Municipal Park Management Center has recommended 20 Lantern Festival-themed garden activities to attract citizens and tourists to the park to enjoy spring flowers, guess lantern riddles, make lanterns, watch shadow puppetry, paint sugar paintings and ......Classical gardens such as the Summer Palace, Beihai, and Xiangshan will bring lively cultural experience activities to "antique" iconic scenic spots such as Dehe Garden, Yong'an Temple, and Zhiyuanzhai.
Going to the surrounding ancient towns to celebrate traditional festivals is the choice of many family tourists. Mafengwo big data also shows that the "Gubei Water Town", which integrates the Great Wall, hot springs and folk culture experience, has topped the list of popular destinations in the suburbs of Beijing with a 120% increase in popularity, while Wuzhen, Nanxun, Hengdian and Zhouzhuang are popular choices for southern tourists.
According to Wang Xingbin, a senior tourism expert, the Lantern Festival has always been another small peak of travel after the Spring Festival holiday, mainly focusing on leisure and entertainment in the local and surrounding areas. At this time, it is also a good time for tourist attractions and businesses to attract tourists, and launch rich traditional folk cultural activities as much as possible to further attract tourists.
Beijing Business Daily reporter Wu Qiyun.