As of 19:51 on February 16, the total box office (including pre-sale) of the 2024 Spring Festival stalls (February 10-February 17) exceeded 7.5 billion! "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" are temporarily among the top three at the box office of the scheduleIt is expected to refresh the 78 set by the Spring Festival in 2021With a record of 400 million yuan, the proportion of the Spring Festival box office in the annual box office has been more than 10%.It has an important weather vane significance, and the strong box office performance of the Spring Festival stalls is also expected to boost market confidence.
According to Jiemian News, on February 14, Lianrui Pictures announced that the movie "Let's Shake the Sun Together" currently in theater will withdraw from the Spring Festival file and be postponed to March 30 this year.
Not only that, "Mr. Red Carpet", as a difficult brother, also officially announced his withdrawal from the Spring Festival file and will re-select the schedule to meet everyone.
The movie "Huang Pi: God of Wealth Cat from the Sky" also issued a statement on withdrawing from the Spring Festival file, announcing the postponement of the release. It was released for 7 days and had a cumulative box office of 870,000, which is a bit of a joke.
The three movies followed in the footsteps of "Chinese Ping Pong" and defeated the Spring Festival file, and even a bear-infested cartoon "couldn't beat", I have to say that such a record made investors lose all their money. If you withdraw and start over, at least there is a glimmer of life, and if you don't withdraw it, it means a complete failure.
In fact, from the perspective of actor configuration, director level, including pre-publicity, the movies that can be released during the Spring Festival must have considerable relationship and energy, you must know that there are many people who can't get the movie theater to release every year, and there are many of them who can't be released but some work is not in place.
Looking at this year's Spring Festival movies, there are a lot of new things, first of all, a "split line distribution" was made, and the proportion of films scheduled and the first sales were mandatory, but the result was that it was stopped. As a result, the Spring Festival holiday is almost over, and the three movies have withdrawn from the Spring Festival file one after another, wanting to make money in other schedules.
Whether it is the film schedule or word of mouth, from the content point of view, in addition to "Flying Life 2", which is full of "joy" during the Spring Festival this year, several other non-animated works are really not suitable for release during the Spring Festival. Either crying and crying about terminally ill patients, or about intrigue and deceit, and about the story of improper defense of the heart plug, just ask how many viewers do you think will spend money to go to the cinema to block themselves?
Some directors play minimalism and elegant comedy, and the deep irony hidden under the surface is indeed far from the noisy atmosphere of the Spring Festival.
With such a big schedule, there are no super commercial films and special effects blockbusters, it was like a fighter jet missing a good engine, the power is insufficient and lively, the biggest point is Jia Ling**100 pounds, what does this have to do with the Spring Festival file? What does it have to do with the plot of the movie? Could it be that the biggest selling point of Malatang is to talk about **?
Last year's nameless box office of more than 900 million made many people misjudge, even if they didn't cater to the Spring Festival stalls, they could get a good box office, which led to many directors wanting to go off the rails and not shine in the field they are good at, and they had to convey their "subtle and unique" values across borders, but it was true that the audience couldn't get that point. AlsoI hope that this year's Spring Festival file can sound the alarm for the directors, an excellent work, not you have the final say, but the audience's reputation, don't think that the music is high and low, the real art is elegant and vulgar, and can stand the test of time.