In the past three years, the annual box office of the Spring Festival has exceeded 6 billion yuan, which is the most concentrated and fiercest box office competition in the year. According to Lighthouse Professional Edition, at 3:20 pm today (1st), the box office (including pre-sale box office) of the 2024 Spring Festival movie exceeded 100 million.
Judging from the pre-sale box office, "Flying Life 2" 283140,000 yuan ranked first, followed by 2818 of "Hot and Hot".840,000 yuan and 255.04 million yuan of "Article 20", the pre-sale results of these three films are in the first camp, followed by "Mr. Red Carpet", "My Door Shakes the Sun Together", "Bear Infested: Reversing Time and Space", "Eight Rings: The Nether of the Canopy", etc.
According to a previous report by Red Star News, Zhang Liang, deputy manager of Eying 1958 Film Management Company, revealed that at the beginning of the Lunar New Year.
On the first and second days of junior high school, Eying 1958 Cinema occupied the top three films for the three films "Article 20", "Hot and Hot" and "Flying Life 2", and then adjusted according to the attendance rate. He believes that the films released during the Spring Festival this year are basically in line with the tone of the Spring Festival family carnival, and according to the word-of-mouth and film type in the early stage, Zhang Liang is personally more optimistic about "Flying Life 2". Of course, "Bear Infested", as a traditional reserved program for the Spring Festival every year, should continue to be popular for a long time.
Xia Guojun, manager of Chengdu Starlight Cinema, said that most of the films in this year's Spring Festival are comedies, and the theater will rehearse them according to the popularity and reputation of the comedy, and will also take care of the children who come to the theater every year to "bear infested". He bluntly said that during the Spring Festival, the films have their own merits, and on the first day of the Lunar New Year, he is more optimistic about "Hot and Hot", after all, there are hot spots in the early stage of the film, followed by "Flying Life 2" and "Article 20".
*: Red Star News reporter Zhang Shihao.