At the earnings conference on the evening of February 23, 2023, Luckin Coffee showcased its excellent market performance to the world. This year, Luckin Coffee's performance in the Chinese market was amazing, with a total revenue of 2490.3 billion yuan, about 34$500 million. At the same time, the number of its domestic stores has reached 16,218, far exceeding its competitors. Starbucks China achieved total revenue of 31 percent in the same year600 million US dollars, equivalent to 227 yuan500 million yuan, but the number of stores is only close to 7,000. This not only surpassed Starbucks in terms of operating income and number of stores, but also established Luckin Coffee's leading position in China's coffee chain industry.
Luckin's brilliant achievements did not happen overnight, and the hard work and persistence behind it are admirable. Its unique positioning and strategy have helped Luckin break through many barriers in the market, especially in the fierce competition with Starbucks, Luckin has quickly occupied the market with its unique development path of low price, innovation and light assets, and successfully surpassed Starbucks.
Despite Luckin's significant progress in revenue and store count, challenges remain. In particular, the investment in *** activities, although it has increased customer traffic and sales, has also led to a decline in profit margins. This is a problem that cannot be ignored, and it is also a challenge that Luckin needs to face and solve in the future. Looking to the future, Luckin Coffee will continue to focus on expanding the sinking market and overseas markets. In the Chinese market, Luckin plans to further expand its market share by increasing the number of stores in high-tier cities and accelerating the expansion of lower-tier markets. At the same time, Luckin will continue to strengthen product innovation and chain optimization to meet the increasingly diverse needs of consumers. In overseas markets, although Luckin has not yet reached the level of Starbucks in terms of scale, it has begun to deploy overseas and opened stores in Singapore and other places. It is foreseeable that in the future, Luckin will launch a wider market layout and competition on a global scale.
Overall, Luckin Coffee, with its unique positioning and rapid expansion strategy, has successfully surpassed Starbucks to become the leader of China's coffee chain industry. In the face of future development, we have reason to believe that Luckin will continue to expand its market share and achieve more sustainable development.