How does Cainiao Station make money? Insider reveal
Cainiao Station: Door-to-door pick-up does not charge a fee to make money, is the country's largest express business, it has won a large number of customers by virtue of the advantage of charging free parcels. So, how did the newly established post office make a profit? That is the subject we are going to discuss.
Let's take a look at the newcomer post. Xinyitong is a place that integrates delivery, delivery, delivery and other businesses, and it is distributed in every corner of the entire city to facilitate the pick-up of residents. As a logistics service platform funded by Alibaba, New Start is committed to building an efficient and convenient logistics service system to meet the online shopping needs of the majority of users.
So, how does Xinyou make money?
1. Advertising revenue.
Cainiao Parcel is a huge network system with a large customer base and express outlets. So, it's a great promotional tool. Of course, there are also some companies that have set their sights on this platform and want to use the power of advertising to increase their brand awareness. In addition, it has also reached an agreement with some logistics companies to obtain corresponding publicity costs by placing advertising space and display positions to logistics companies.
2. Income from ancillary services.
On the basis of the basics, we will bring more convenience to your life, such as shipping, buying, community services, etc. In this way, more people can come here, which will lead to more passenger flow. In addition, the postal service will also introduce convenient measures such as printing, photocopying, and self-service payment to further enhance the satisfaction of citizens. Such a business can create some revenue for the post office.
3. The value of the data.
Cainiao Station has accumulated a large amount of customer information and provided extremely valuable information for enterprises. Through the study of these big data, we can carry out accurate market sales and management for enterprises, and effectively manage them, so as to better understand the needs of consumers and market trends. The new warehouse can sell the information it collects to other companies or organizations, so as to obtain some profits.
4. Franchise agreement and platform fees.
One way to make money is to franchise the franchise and charge for it. The money will be used to support the development and operation of the new station. And those capable dealers, in order to get better protection, can take their own established logistics distribution center, can also adopt a high-end franchise model. However, if it is a small franchise company, they can reduce their operating expenses through a relatively low-cost franchise model.
This is the main profit of the newbie station**, but it cannot be said that there is no fee at all. In fact, some small "novice stations" still have to charge service fees to courier companies. This is due to the fact that in the express industry, the charging methods are different between regions and companies, and the charging standards are also different.
On the whole, in addition to the traditional express business, the new station obtains profits through various forms such as advertising revenue, derivative service income, data value, franchise rights, and platform usage fees. All profit models support the growth and growth of a new starting point, providing more convenient and efficient logistics for more users.
Its profit model is more than that. In the future, Cainiao Parcel will continue to explore more ways to make money and carry out more business innovation. Wait and see!