Xiaomi Auto has come out again to refute the rumors, this time talking about **. Recently, the market has shown the policy of the Xiaomi Su7 high-end version**, and the top version is displayed as 36$140,000. Wang Hua, general manager of the public relations department of Xiaomi Group, said that "there is still knowledge", which will make people feel that 360,000 yuan may be the top configuration of Xiaomi Su7**.
Regarding Xiaomi Su7, there is another *** method, which is the 72nd batch of "Catalogue of New Energy Vehicle Models Exempt from Vehicle Purchase Tax". In this catalog, Xiaomi Su7 will provide 628km, 668km, 750km and 800km four models with a cruising range. The tax-free quota for new energy vehicles is 30,000 yuan, which means that if you want to enter the tax-free catalog, the price of the car cannot exceed 300,000 yuan.
In myauto's view, whether it is 300,000 yuan or 360,000 yuan, Xiaomi Su7 is not the model that MyAuto is most interested in. In a word, myauto doesn't think it's worth it. As a veteran user of Huawei mobile phones, myauto believes that there will be quite a lot of pollen that will have a sense of superiority over Xiaomi. Leaving aside the impression that Xiaomi is weaker in terms of mobile phones, the various topics brought by the Xiaomi Su7 are also debatable for Xiaomi cars.
Unlike Huawei's car, Xiaomi Su7 is a different brand from Wenjie, Zhijie, AVATR and other brands. From manufacturers to businessmen, myauto did not see how strong Xiaomi's R&D capabilities in the automotive sector, from die-casting machines to door handle patents, many of Xiaomi's self-research is a joke in the eyes of the industry. If it's just a mobile phone, it may not be a problem for Xiaomi to blow it. But the car and the mobile phone are completely different concepts, the car needs to be rigorous, from design to process to configuration and safety, etc., it has to meet the needs of more than ten years or even decades to be able to use normally. And no matter how advanced our mobile phone is now, it usually can't wait for it to break, and it will be replaced in a year or two.
So for users,There's nothing wrong with a more entertaining style of painting,But for the automotive industry, this atmosphere is a bit skewed,For all kinds of xxx million within the best xx,Zhu Huarong, chairman of Changan Automobile, expressed his dissatisfaction in the middle of this month,But since some people are keen to do these things,It will also give Xiaomi a feeling that if you don't do this, you will lose。
Therefore, from Xiaomi's point of view, with the help of a series of events that even a layman looks like a layman to engage in marketing, there are really few in the industry who can catch up with Xiaomi cars. But if you use what should be serious as an IQ detection tool to detect potential users, whether it can make Xiaomi Su7 an instant hit, MyAuto is quite worried. Or is it really good to pull down the car that netizens originally expected to be more than 100,000 or 200,000 yuan, and then have a so-called surprise when it goes public? After all, Xiaomi is an enterprise whose sales expenses + administrative expenses exceed R&D expenditures, and whether such a company can go on well in a new channel must be sweaty.