As one of the world's largest e-commerce platforms, Amazon's platform rules and policies have always been the focus of sellers' attention. Among them, the issue of whether to allow multi-account operation has always been a hot topic of controversy among sellers. This article will analyze whether Amazon allows multiple accounts from multiple perspectives to help sellers better understand the platform rules and avoid the risk of violations.
1. Amazon Platform Rules.
Amazon's platform rules clearly stipulate that the same seller can only have one account on the same marketplace. This is to ensure fair competition on the platform and avoid duplicate product information occupying platform resources. If a seller has multiple accounts on the same site, it will be regarded as a violation of the platform rules and may face penalties such as account banning.
2. The harm of multi-account operation.
1.Reduce account weight: If a seller has multiple accounts on the same site, the correlation between the accounts will be reduced, which will affect the weight and ranking of the accounts.
2.Increased risk of violations: Multi-account operations can easily lead to improper competition and illegal operations among sellers, such as order swiping and malicious reviews, increasing the risk of being banned.
3.Reduced user experience: Publishing the same product information on multiple accounts can cause users to see duplicate content in search results, affecting the user experience.
3. How to avoid the risk of multi-account operation.
1.Follow the rules of the platform: Sellers need to strictly follow the rules of the Amazon platform to ensure that they have only one account on the same marketplace. If you need more than one account, you can choose to open an account on different sites.
2.Unified management of resources: Sellers can manage product information, inventory, delivery, etc. in a unified manner to avoid duplicate occupation of platform resources.
3.Establish brand image: Sellers can increase users' awareness and trust in products by establishing a unique brand image and brand story, thereby reducing the risk of multi-account operation.
To sum up, Amazon's platform rules clearly stipulate that the same seller can only have one account on the same site, so sellers need to strictly abide by the platform rules to avoid the risks caused by multi-account operations. If you do have multiple accounts, you can choose to open accounts on different sites and ensure that each account is independent and connected. At the same time, sellers can also reduce the risk of multi-account operation and improve their competitiveness by unified management of resources and the establishment of a unique brand image.
Why do so many Amazon sellers now have multiple accounts to operate? This is achieved through third-party tools.
This is mainly VPS or Super Browser. However, if it is like VPS, because there are more and more sellers on Amazon now, it is easy for manufacturers to reuse the VPS used by sellers, which is easy to lead to association, so now the super browser is chosen by more sellers, such as the migratory bird browser.
In account operation, you can use the Migratory Bird Browser to prevent account association. Migratory Bird Browser provides a fixed and stable exclusive environment to isolate the local computer environment; Independent operation environment, convenient operation, is the operation of all sellers. At the same time, there is also a magic skill to monitor the use of the store in real time, which can help sellers keep abreast of the store operation trends, check the associated elements, and avoid being judged by Amazon officials as linked accounts. The professional development team and after-sales team escort the seller's cross-border e-commerce operation.