Recently, the final review exchange meeting of the 2023 Longxi Creative Award was completed in Anji, Zhejiang, the "most beautiful town in China". With its outstanding strength, BlueFocus won 1 silver, 3 bronze and 2 finalists in this competition, with a total of 6 awards.
It is understood that the Dragon Seal Creative Award is a top competition created for global Chinese advertising, aiming to provide a platform for the world's top advertising companies to display their creativity and talents. Each year, the competition will select outstanding works in various categories such as film and television, outdoor, graphics, and design that have been placed in the Chinese advertising market throughout the year. BlueFocus won 6 awards this time, which fully demonstrates its accurate grasp of the pulse of the market and society, as well as the innovative integration and skillful application of creativity and technology.
Specifically, BlueFocus's "Under Armour: Listen to Me, Don't Run Blindly" won the Silver Award in the "Direct Effect Category - Channel - Use Environment**" and the "Direct Effect Category - Channel - Use Radio" and "Outdoor Category - Environmental Advertising - Interactive Experience" 2 Bronze Awards; "Ramen Fan: A Bucket of Instant Noodles Makes 3 Million "Billionaires" Emerge in China" won the Bronze Award of "Outstanding Application of Social Marketing and Influence - Small Budget Big Impact Advertising" and the finalist of "Social Marketing Innovation - Community Use Innovation"; Under Armour: Second Chance for Athletes was a finalist in the "Public Welfare - Brand Experience Activity Category - Corporate Social Responsibility (CSR) Corporate Image".
In Under Armour: Listen to Me, Don't Run, Blue Cursor notes that running is the sport with the highest injury rate in the world. Under Armour, the brand, firmly believes that everyone has the right to exercise, and scientific sports methods can effectively avoid the risk of injury for runners. Listen to people, don't run! Therefore, under armour, the blue cursor slogan teamed up to look through runners of different ages and different levels, conduct in-depth interviews, understand their personal experiences and road running stories, extract their "injured" bridges, and collage these "valuable experiences" together to make a runner's handbook, making it the best guide for runners to avoid danger, and more intuitively feel that running is not easy and requires scientific guidance. Subsequently, **Shangshe** started a challenge, and those who succeeded in the challenge could receive this handbook. At the same time, we will re-edit the audio of the interview, extract effective suggestions, and make a blog, find the sections that runners often run, pick out the roads that are most prone to injury, and set up warning signs.
It can be seen that the award-winning cases are of great commercial value and social benefits, and their creative insights are in daily life, which makes the works full of humanistic care. With Yuci, the strength of Blue Light Change has also been further highlighted, and the marketing communication cases it has participated in have also won many industry awards in authoritative creative awards.